Augmented Reality Advertising: Enhancing Customer Experience

Augmented reality is a technology that superimposes digital 3D content in the real world. You can watch it using smartphones, tablets, smart glasses, and other devices. Digital objects are activated with markers (QR codes, images, physical objects, etc), beacons, GPS trackers, digital compasses, and so on.

Today, this technology is actively applied by marketers, as it helps to evoke emotional feedback from users of the product. For example, fans can get partially immersed in a setting of their favorite TV show, and online customers can see the chosen item and try it on themselves.

As the number of modern technology users continues to rise, so does the popularity of AR. Statista predicts that the number of AR technology users will be increased to 1.75 billion by 2024.

In today’s article, we’ll highlight the definition of AR advertising, its types, and some of the most successful use cases by various brands, like Snapchat, Disney, Netflix, Lacoste, and more.

Augmented Reality Advertising: Future of Marketing is Here

AR advertisement is about using augmented reality for brand or product promotion. 

Stat for article

You can read more about the basic principles of AR in our article about the difference between augmented and mixed reality. 

Interactive AR Ads: Engage Your Customers in a Whole New Way

Augmented reality can be applied for different types of advertisements, including 

  • outdoor advertisements; 
  • printed ads; 
  • advertisements on packages; 
  • promo campaigns for movies and TV; 
  • virtual try on. 

AR Advertising Goes Outdoors: Engaging Customers in Streets 

As a rule,  AR advertising is used for street campaigns: billboards and city lights with digital element activation markers for smartphones or tablets. 

Pepsi Max’s Bus Shelter is an example of an outdoor AR advertisement. It’s a bus stop with a built-in screen that demonstrates various AR scenes. While people wait for a bus, they see digital meteorites, alien ships, or underground monsters, that are superimposed on a real street in the UK. 

City Painter by Snapchat is another example of outdoor AR advertisement. Unlike the previous case, this app is developed for smartphones. A mobile device user “colors” city streets with digital paint. Using a smartphone screen, you can see the results of both your work and those of other “artists”.

Print Comes to Life: Augmented Reality Advertising on Your Merchandise

This type of augmented reality advertisement is activated by markers, like QR codes and images, placed on printed promo products: posters, flyers, business cards, booklets, magazines, etc.

For example, the Net-a-Porter fashion brand augmented their PORTER paper magazine issue with AR illustrations that are activated by smartphones right on the magazine pages. With augmented reality, PORTER readers discover exclusive content and the possibility to order a chosen item from magazine pages through a smartphone. This issue of the magazine was developed in collaboration with The UK IT company blippAR. 

A similar function is also available for National Geographic printed magazine. Using a smartphone, a reader unlocks different 3D objects and animations on magazine pages.

Unboxing Your Brand: Augmented Reality Ads on Product Packages

In this case, a product package isn’t just called to protect from outside influence. With augmented reality, a colorful and original package can be even more attractive for customers with the help of an AR experience.

Pizza Hut Pac-man AR Game is a bright example of an AR package advertisement. Every pizza package contains a marker that activates a classic video game Pac-man. But now it’s in augmented reality.

Usually, for AR package ads developers implement WebXR technology, the one we discussed in our previous article. 

Experience Your Favorite Shows and Movies in a New Way with AR Ads

Augmented reality promo campaigns made for smartphones are drawing the attention of your movie or TV show’s potential audience. A movie-based AR experience makes users mentally closer to their favorite movie heroes and attached to a movie or TV show. 

A bright example of the use of an AR smartphone app to promote the movie/TV series is The Mandalorian AR Marketing Campaign. It’s an AR program that activates a digital model of the Mandalorian himself and Baby Yoda while recreating some scenes from the show. The convenience of this AR experience is that users can unlock it while sitting on the couch at home.

The Mandalorian AR Marketing Campaign was developed by Disney, in collaboration with  Google,  as a part of a promo campaign for the second season of “Star Wars: The Mandalorian”.

Another famous case of implementing AR for TV shows promotion is a campaign for the third season of Stranger Things by Netflix. It’s a collaboration of the Netflix project with the popular newspaper, The New York Times. A user had a chance to unlock AR content with the 1980s images on newspaper pages, using a smartphone. These images are Starcourt Mall ads. It’s a fictional mall, where a part of the season three plot is happening.

It’s not the first time that Stranger Things promoters use immersive technologies for the show’s promo campaign. During the first season premiere, Netflix presented a VR experience on YouTube with fans being allowed to observe the main location of the season. 

Try Before You Buy: Augmented Reality Virtual Try-On 

AR try-on scans the human body and allows a customer to try on digital items. 

One of the most interesting use cases of implementing augmented reality for try-on is the one presented by Lacoste. In this program, a smartphone user sees both the digital model of a sneaker on their foot and a 3D installation that outlines a style of a certain shoe model.

In our article, you can read more about the technology of virtual try-on and its influence on modern retail. 

Transform Your Business with Augmented Reality Marketing

Today, modern brands pay more attention to augmented reality as a marketing tool for a few reasons, including

  • Improving brands and customer interaction.  Using augmented reality for promotion, you make your brand and products more available for modern gadget users. Nowadays, there are over 6 billion smartphone users around the world, and it’s 83% of the whole planet’s population. So, people can learn more about your brand and new product, not taking their sights off device screens. 
  • Enhancing customers’ emotional connection with brands. It has long been proven that immersive technologies can cause emotional feedback in users. It is one thing when your client reads the info about the advantages of your services or goods. Another thing is when a customer can try on digital clothes or play AR games, thus adopting an emotional connection and pleasant associations with the brand. According to Invespcro, 70% of customers claimed to be loyal to a brand that uses AR. 
  • Increasing the company’s income. Having tested your product in AI, your customers are more likely to buy a real product. 61% of online customers said they preferred to buy items on-site after AR product testing. 
  • Facilitating the possibility to provide feedback. When trying on an item’s digital version, customers have a better understanding of whether this item fits them or not. According to Harvard Business School, over 30 000 items are produced annually, and 80% of them have flaws. Augmented reality offers companies to improve customer feedback and eliminate an item’s defects. 
  • Engaging young audience. Immersive and innovative technologies are primarily an object of interest for children, teenagers, and Z-gen youth (some media even call them AR-generation). This generation has a better awareness of modern technologies. Zoomers were literally growing up with smartphones in their hands. As data for April 2022 shows, 92% of Zoomers want to use AR for their online shopping.

banner_blue

Augmented reality is a powerful tool to improve your brand’s promo.  It helps companies reach modern customers, who cannot imagine their lives without devices. Augmented reality also enhances the emotional connection between the brand and the audience and improves clients’ loyalty to a brand. Want to have a stronger connection between your brand and the audience? Start keeping up with the latest trends and implementing AI applications. It won’t take long before the result comes. 

Image: Freepik

Latest Articles

June 2, 2025
Extended Reality in Industry 4.0: Transforming Industrial Processes

Understanding XR in Industry 4.0 Industry 4.0 marks a turning point in making industry systems smarter and more interconnected: it integrates digital and physical technologies like IoT, automation, and AI, into them. And you’ve probably heard about Extended Reality (XR), the umbrella for Virtual Reality, Augmented Reality, and Mixed Reality. It isn’t an add-on. XR is one of the primary technologies making the industry system change possible. XR has made a huge splash in Industry 4.0, and recent research shows how impactful it has become. For example, a 2023 study by Gattullo et al. points out that AR and VR are becoming a must-have in industrial settings. It makes sense — they improve productivity and enhance human-machine interactions (Gattullo et al., 2023). Meanwhile, research by Azuma et al. (2024) focuses on how XR makes workspaces safer and training more effective in industrial environments. One thing is clear: the integration of XR into Industry 4.0 closes the gap between what we imagine in digital simulations and what actually happens in the real world. Companies use XR to work smarter — it tightens up workflows, streamlines training, and improves safety measures. The uniqueness of XR is in its immersive nature. It allows teams to make better decisions, monitor operations with pinpoint accuracy, and effectively collaborate, even if team members are on opposite sides of the planet. XR Applications in Key Industrial Sectors Manufacturing and Production One of the most significant uses of XR in Industry 4.0 is in manufacturing, where it enhances design, production, and quality control processes. Engineers now utilize digital twins, virtual prototypes, and AR-assisted assembly lines, to catch possible defects before production even starts. Research by Mourtzis et al. (2024) shows how effective digital twin models powered by XR are in smart factories: for example, studies reveal that adopting XR-driven digital twins saves design cycle times by up to 40% and greatly speeds up product development. Besides, real-time monitoring with these tools has decreased system downtimes by 25% (Mourtzis et al., 2024). Training and Workforce Development The use of XR in employee training has changed how industrial workers acquire knowledge and grow skills. Hands-on XR-based simulations allow them to practice in realistic settings without any of the risks tied to operating heavy machinery, whereas traditional training methods usually involve lengthy hours, high expenses, and the need to set aside physical equipment, disrupting operations. A study published on ResearchGate titled ‘Immersive Virtual Reality Training in Industrial Settings: Effects on Memory Retention and Learning Outcomes’ offers interesting insights on XR’s use in workforce training. It was carried out by Jan Kubr, Alena Lochmannova, and Petr Horejsi, researchers from the University of West Bohemia in Pilsen, Czech Republic, specializing in industrial engineering and public health. The study focused on fire suppression training to show how different levels of immersion in VR affect training for industrial safety procedures. The findings were astounding. People trained in VR remembered 45% more information compared to those who went through traditional training. VR also led to a 35% jump in task accuracy and cut real-world errors by 50%. On top of that, companies using VR in their training programs noticed that new employees reached full productivity 25% faster. The study uncovered a key insight: while high-immersion VR training improves short-term memory retention and operational efficiency, excessive immersion — for example, using both audio navigation and visual cues at the same time — can overwhelm learners and hurt their ability to absorb information. These results showed how important it is to find the right balance when creating VR training programs to ensure they’re truly effective. XR-based simulations let industrial workers safely engage in realistic and hands-on scenarios without the hazards or costs of operating heavy machinery, changing the way they acquire new skills. Way better than sluggish, costly, and time-consuming traditional training methods that require physical equipment and significant downtime. Maintenance and Remote Assistance XR is also transforming equipment maintenance and troubleshooting. In place of physical manuals, technicians using AR-powered smart glasses can view real-time schematics, follow guided diagnostics, and connect with remote experts, reducing downtime. Recent research by Javier Gonzalez-Argote highlights how significantly AR-assisted maintenance has grown in the automotive industry. The study finds that AR, mostly mediated via portable devices, is widely used in maintenance, evaluation, diagnosis, repair, and inspection processes, improving work performance, productivity, and efficiency. AR-based guidance in product assembly and disassembly has also been found to boost task performance by up to 30%, substantially improving accuracy and lowering human errors. These advancements are streamlining industrial maintenance workflows, reducing downtime and increasing operational efficiency across the board (González-Argote et al., 2024). Industrial IMMERSIVE 2025: Advancing XR in Industry 4.0 At the Industrial IMMERSIVE Week 2025, top industry leaders came together to discuss the latest breakthroughs in XR technology for industrial use. One of the main topics of discussion was XR’s growing impact on workplace safety and immersive training environments. During the event, Kevin O’Donovan, a prominent technology evangelist and co-chair of the Industrial Metaverse & Digital Twin committee at VRARA, interviewed Annie Eaton, a trailblazing XR developer and CEO of Futurus. She shared exciting details about a groundbreaking safety training initiative, saying: “We have created a solution called XR Industrial, which has a collection of safety-themed lessons in VR … anything from hazards identification, like slips, trips, and falls, to pedestrian safety and interaction with mobile work equipment like forklifts or even autonomous vehicles in a manufacturing site.” By letting workers practice handling high-risk scenarios in a risk-free virtual setting, this initiative shows how XR makes workplaces safer. No wonder more companies are beginning to see the value in using such simulations to improve safety across operations and avoid accidents. Rethinking how manufacturing, training, and maintenance are done, extended reality is rapidly becoming necessary for Industry 4.0. The combination of rising academic study and practical experiences, like those shared during Industrial IMMERSIVE 2025, highlights how really strong this technology is. XR will always play a big role in optimizing efficiency, protecting workers, and…

March 24, 2025
VR & MR Headsets: How to Choose the Right One for Your Product

Introduction Virtual and mixed reality headsets are not just cool toys to show off at parties, though they’re definitely good for that. They train surgeons without risking a single patient, build immersive classrooms without ever leaving home, and even help to design something with unparalleled precision. But choosing VR/MR headsets … It’s not as simple as picking what looks sleek or what catches your eye on the shelf. And we get it. The difference between a headset that’s wired, standalone, or capable of merging the real and digital worlds is confusing sometimes. But we’ll break it all down in a way that makes sense. Types of VR Headsets VR and MR headsets have different capabilities. However, choosing the perfect one is less about specs and more about how they fit your needs and what you want to achieve. Here’s the lineup… Wired Headsets Wired headsets like HTC Vive Pro and Oculus Rift S should be connected to a high-performance PC to deliver stunningly detailed visuals and incredibly accurate tracking. Expect razor-sharp visuals that make virtual grass look better than real grass and tracking so on-point, you’d swear it knows what you’re about to do before you do. Wired headsets are best for high-stakes environments like surgical training, designing complex structures, or running realistic simulations for industries like aerospace. However, you’ll need a powerful computer to even get started, and a cable does mean less freedom to move around. Standalone Headsets No strings attached. Literally. Standalone headsets like Oculus Quest Pro, Meta Quest 3, Pico Neo 4, and many more) are lightweight, self-contained, and wireless, so you can jump between work and play with no need for external hardware. They are perfect for on-the-go use, casual gaming, and quick training sessions. From portable training setups to spontaneous VR adventures at home, these headsets are flexible and always ready for action (and by “action”, we mostly mean Zoom calls in VR if we’re being honest). However, standalone headsets may not flex enough for detailed, high-performance applications like ultra-realistic design work or creating highly detailed environments. Mixed Reality (MR) Headsets Mixed reality headsets blur the line between physical and digital worlds. They don’t just whisk you to a virtual reality — they invite the virtual to come hang out in your real one. And this means holograms nested on your desk, live data charts floating in the air, and playing chess with a virtual opponent right at your dining room table. MR headsets like HoloLens 2 or Magic Leap 2 shine in hybrid learning environments, AR-powered training, and collaborative work requiring detailed, interactive visuals thanks to their advanced features like hand tracking and spacial awareness. MR headsets like HoloLens 2 or Magic Leap 2 shine in hybrid learning environments, AR-powered training, and collaborative work requiring detailed, interactive visuals thanks to their advanced features like hand tracking and spacial awareness. The question isn’t just in what these headsets can do. It’s in how they fit into your reality, your goals, and your imagination. Now, the only question left is… which type is best for your needs? Detailed Headset Comparisons It’s time for us to play matchmaker between you and the headsets that align with your goals and vision. No awkward small talk here, just straight-to-the-point profiles of the top contenders. HTC Vive Pro This is your choice if you demand nothing but the best. With a resolution of 2448 x 2448 pixels per eye, it delivers visuals so sharp and detailed that they bring virtual landscapes to life with stunning clarity. HTC Vive Pro comes with base-station tracking that practically reads your mind, and every movement you make in the real world reflects perfectly in the virtual one. But this kind of performance doesn’t come without requirements. Like any overachiever, it’s got high standards and requires some serious backup. You’ll need a PC beefy enough to bench press an Intel Core i7 and an NVIDIA GeForce RTX 2070. High maintenance is also required, but it’s totally worth it. Best for: High-performance use cases like advanced simulations, surgical training, or projects that demand ultra-realistic visuals and tracking accuracy. Meta Quest 3 Unlilke the HTC Vive Pro, the Meta Quest 3 doesn’t require a tethered PV setup cling. This headset glides between VR and MR like a pro. One minute you’re battling in an entirely virtual world, and the next, you’re tossing virtual sticky notes onto your very real fridge. Meta Quest 3 doesn’t match the ultra-high resolution of the Vive Pro, but its display resolution reaches 2064 x 2208 pixels per eye — and this means sharp and clear visuals that are more than adequate for training sessions, casual games, and other applications. Best for: Portable classrooms, mobile training sessions, or casual VR activities. Magic Leap 2 The Magic Leap 2 sets itself apart not with flashy design, but with seamless hand and eye tracking that precisely follow your movements and the headset that feels like it knows you. This headset is the one you want when you’re blending digital overlays with your real-life interactions. 2048 x 1080 pixels per eye and the 70 degrees diagonal field of view come with a price tag that’s way loftier than its competitors. But remember that visionaries always play on their terms Best for: Interactive lessons, augmented reality showstoppers, or drawing attention at industry conventions with show-stopping demos. HTC Vive XR Elite The HTC Vive XR Elite doesn’t confine itself to one category. It’s built for users who expect both performance and portability in one device. 1920 x 1920 resolution per eye doesn’t make it quite as flashy as the overachiever above, but it makes up for it with adaptability. This headset switches from wired to wireless within moments and keeps up with how you want to work or create. Best for: Flexible setups, easily transitioning between wired and wireless experiences, and managing dynamic workflows. Oculus Quest Pro The Oculus Quest Pro is a devices that lets its capabilities speak for themselves. Its smooth and reliable performance,…

October 4, 2024
Meta Connect 2024: Major Innovations in AR, VR, and AI

Meta Connect 2024 explored new horizons in the domains of augmented reality, virtual reality, and artificial intelligence. From affordable mixed reality headsets to next-generation AI-integrated devices, let’s take a look at the salient features of the event and what they entail for the future of immersive technologies. Meta CEO Mark Zuckerberg speaks at Meta Connect, Meta’s annual event on its latest software and hardware, in Menlo Park, California, on Sept. 25, 2024. David Paul Morris / Bloomberg / Contributor / Getty Images Orion AR Glasses At the metaverse where people and objects interact, Meta showcased a concept of Orion AR Glasses that allows users to view holographic video content. The focus was on hand-gesture control, offering a seamless, hands-free experience for interacting with digital content. The wearable augmented reality market estimates looked like a massive increase in sales and the buyouts of the market as analysts believed are rear-to-market figures standing at 114.5 billion US dollars in the year 2030. The Orion glasses are Meta’s courageous and aggressive tilt towards this booming market segment. Applications can extend to hands-free navigation, virtual conferences, gaming, training sessions, and more. Quest 3S Headset Meta’s Quest 3S is priced affordably at $299 for the 128 GB model, making it one of the most accessible mixed reality headsets available. This particular headset offers the possibility of both virtual immersion (via VR headsets) and active augmented interaction (via AR headsets). Meta hopes to incorporate a variety of other applications in the Quest 3S to enhance the overall experience. Display: It employs the most modern and advanced pancake lenses which deliver sharper pictures and vibrant colors and virtually eliminate the ‘screen-door effect’ witnessed in previous VR devices. Processor: Qualcomm’s Snapdragon XR2 Gen 2 chip cuts short the loading time, thus incorporating smoother graphics and better performance. Resolution: Improvement of more than 50 pixels is observed in most of the devices compared to older iterations on the market, making them better cater to the customers’ needs Hand-Tracking: Eliminating the need for software, such as controllers mandatory for interaction with the virtual world, with the advanced hand-tracking mechanisms being introduced. Mixed Reality: A smooth transition between AR and VR fluidly makes them applicable in diverse fields like training and education, health issues, games, and many others. With a projected $13 billion global market for AR/VR devices by 2025, Meta is positioning the Quest 3S as a leader in accessible mixed reality. Meta AI Updates Meta Incorporated released new AI-assisted features, such as the ability to talk to John Cena through a celebrity avatar. These avatars provide a great degree of individuality and entertainment in the digital environment. Furthermore, one can benefit from live translation functions that help enhance multilingual art communication and promote cultural and social interaction. The introduction of AI-powered avatars and the use of AI tools for translation promotes the more engaging experiences with great application potential for international business communication, social networks, and games. Approximately, 85% of customer sales interactions will be run through AI and its related technologies. By 2030, these tools may have become one of the main forms of digital communication. AI Image Generation for Facebook and Instagram Meta has also revealed new capabilities of its AI tools, which allow users to create and post images right in Facebook and Instagram. The feature helps followers or users in this case to create simple tailored images quickly and therefore contributes to the users’ social media marketing. These AI widgets align with Meta’s plans to increase user interaction on the company’s platforms. Social media engagement holds 65% of the market of visual content marketers, stating that visual content increases engagement. These tools enable the audience to easily generate high-quality sharable visual images without any design background. AI for Instagram Reels: Auto-Dubbing and Lip-Syncing Advancing Meta’s well-known Artificial Intelligence capabilities, Instagram Reels will, in the near future, come equipped with automatic dubbing and lip-syncing features powered by the artificial intelligence. This new feature is likely to ease the work of content creators, especially those looking to elevate their video storytelling with less time dedicated to editing. The feature is not limited to countries with populations of over two billion Instagram users. Instead, this refers to Instagram’s own large user base, which exceeds two billion monthly active users globally. This AI-powered feature will streamline content creation and boost the volume and quality of user-generated content. Ray-Ban Smart Glasses The company also shared the news about the extensions of the undoubted and brightest technology of the — its Ray-Ban Smart Glasses which will become commercially available in late 2024. Enhanced artificial intelligence capabilities will include the glasses with hands-free audio and the ability to provide real-time translation. The company’s vision was making Ray-Ban spectacles more user friendly to help those who wear them with complicated tasks, such as language translation, through the use of artificial intelligence. At Meta Connect 2024, again, the company declared their aim to bring immersive technology to the masses by offering low-priced equipment and advanced AI capabilities. Meta is confident to lead the new era of AR, VR, and AI innovations in products such as the Quest 3S, AI-enhanced Instagram features, and improved Ray-Ban smart glasses. With these processes integrated into our digital lives, users will discover new ways to interact, create, and communicate within virtual worlds.



Let's discuss your ideas

Contact us