Today, extended reality becomes a highly demanded trend among online service providers. There are two options of XR use for business purposes: native and WebXR apps. But which way fits your business best? And which advantages of native apps and WebXR should you pay attention to? The answer in our new article.
Briefly About Extended Reality
To understand what WebXR actually is, you should get acquainted with the concept of extended reality and its types: virtual, augmented, and mixed reality. You can read more about their main features and differences here.
WebXR And How It Works
After you figured out the basic concepts of extended reality, it’s time to discover WebXR. WebXR is a web application programming interface that allows developers to design VR/AR/MR apps for browsers. With WebXR, a user can get digital immersive content with VR headsets, smart glasses, smartphones, tablets, PC, and other devices.
Some gadget users may prefer WebXR because it gives them such advantages as:
- Instant access to XR content with no requirement for downloading applications. According to Forbes, 91% of respondents hate mobile app downloading and installation. This is due to the native apps taking much space in the device’s memory. Moreover, the installation and updating process can take up much time, depending on the complexity and size of an app.
- Extended reality content from any device with any operating system. Meanwhile, some native apps you can find on PlayMarket or AppStore may be incompatible with some device operating systems.
- For example, Qualium Systems designed a virtual office you can visit, using any XR-supportive gadget: smartphone, personal computer, VR headset, etc.
“Anyway, if we hadn’t developed a WebXR app, we would have designed the app for every platform. Even considering that we developed this app on Unity, which is a multi-platform engine, we would still have to spend approximately 20% more of our time adapting the application to every platform. So, WebXR fits better here because it’s a one-code base,” said Alex Volkov, head of XR department at Qualium Systems.
Here, you can read more about how virtual offices facilitate remote work.
- XR content processing speed on the web is quite enough to support the work of simple WebXR apps. That was one of the reasons Glasses Fitting App, the native AR app by Qualium Systems, was transferred to the web.
“When we were developing the native app, WebXR didn’t provide us with the possibility to design the application for the web. So, we developed it as a native one. The technology has improved, and now there is a possibility to recreate all functions in WebXR. WebXR is obviously more suitable since you just use the app with no need to download it,” said Alex Volkov.
More information about the Glasses Fitting App can be found here.
XR Native App And Its Advantages
A native app is a program with specific code that is designed especially for certain devices, operating systems, or platforms. As a rule, this app is downloaded on tablets, smartphones, VR headsets, or any kind of device. It is available on App Store and Google Play and requires periodical updates.
Native apps have some advantages over WebXR, including
- The functionality of native apps is better than in WebXR ones. Native apps have better graphics than WebXR and are capable to perform more complex tasks.
“Let’s assume an app can recognize a QR code, and you can draw some content on this QR code. It doesn’t matter, how good it will look, the mechanics are more important. And if we talk about a company that wants to create a virtual room interior, it’s necessary for this room to have smooth, decent graphics, and some good different measuring tools. So, in this case, you’d better have a native app, because WebXR won’t handle these tasks,” said Alex Volkov.
- Native apps are more interactive. A significant number of apps with better graphics and functionality offer VR headset users more possibilities to interact with digital objects.
- Native apps provide access to XR content offline. For example, you can work with the AR app Pocket City by Skeiron with no Internet connection required. The app is downloaded using a QR code on a postcard you can buy in any local bookshop. Then, you open the app, point the device camera to the picture of a historical place, and activate a 3D version of the building and audio commentary. For instance, in this photo, you can see an AR mini-version of Lviv Jesuit Church.
WebXR Examples In Business
As it was mentioned before, WebXR is more suitable to perform simple tasks with minimal functions. Speaking about AR web apps, they can be useful in different business fields including:
- Retail. In WebXR, you can design virtual try-on for brands’ official sites or online shops. This program can track the shape of faces, interiors, bodies, etc. AR web app by Maybelline is one of these cases. A site visitor gives the app access to the camera and then can try on digital versions of cosmetic items before buying them.
The information about how similar AR apps can be useful in retail is available here.
- Advertising. WebXR can also be used for designing mascots and simple promos. For example, American beer brand Miller Lite developed an AR mascot that looks like a leprechaun. A smartphone user scans the label of a beer can, and then a digital leprechaun shows up and entertains the user with different tricks.
- Education. MoleculARweb is a WebAR site library that contains digital models of molecules and chemical formulas. To start, you should print, cut, and glue the cube-shaped marker. The scheme of it can be found and downloaded on the site. Using the marker and the device camera, you can activate AR objects and interact with them.
Speaking about WebXR-based VR apps, here are few examples of how you can use them.
- VR sightseeing. With WebXR, you can walk through the digital streets of Florence, Venice, Rome, and other Italian cities, using a smartphone, PC, or VR headset with a virtual excursion by BBC. The app uses the 360o photo.
- Marketing platform. H&M developed its own Innovation Metaverse Design Story platform as a part of its promo campaign for the latest collection. This experience is based on WebXR API Spatial, which allows every user to design their own virtual world, where people interact with customizable avatars. Before you choose a certain space, you need to sign in and pass a tutorial on how to walk, observe the virtual environment, and express emotions.
Now you see the difference between native apps and WebXR. On the one hand, native apps are more sophisticated and provide more possibilities to interact with the digital world. On the other hand, WebXR users can get instant access to XR content with no need to download an app. Finally, using WebXR apps, you can get immersive 3D content, not depending on the device and the operating system you use.
Dental education is a demanding discipline, requiring students to develop precise manual dexterity, particularly in preclinical restorative dentistry. In the past, students have been trained using conventional phantom heads or mannequins, offering a simulated but less tactile experience for practising procedures. However recent advancements in haptic feedback technology have transformed preclinical dental education, providing a more immersive and tactile training experience! The Importance of Haptic Feedback in Dental Education In dental education, the development of psychomotor skills is paramount. Dental students must hone their manual dexterity to perform procedures with precision and efficiency. Traditionally, students have trained on phantom heads, but these models lack the realistic tactile sensations experienced during real clinical procedures. Furthermore, the use of plastic teeth in these training models not only fails to replicate the natural variability of real teeth but also raises environmental concerns due to plastic waste. Obtaining natural human teeth for training purposes is also challenging due to ethical constraints. Haptic feedback technology has emerged as a game-changer in dental education. Haptic devices, such as Simodont, provide realistic tactile force feedback, allowing students to practice procedures on virtual patients. This technology offers several advantages: Realistic Sensations: Haptic technology simulates the resistance and pressure experienced in real clinical settings, enhancing students’ motor skills, hand-eye coordination, and dexterity. Safe and Controlled Environment: Haptic-based training allows students to practice dental operations indefinitely in a safe and controlled environment without the risk of harming a living patient. Personalized Feedback: The technology can provide personalized feedback to students, helping them identify areas where they may be applying too much or too little pressure and deviations from the proper trajectory. Limitations of Conventional Phantom Head Training Despite the advantages of traditional phantom head training, it has several limitations: Lack of Realistic Tactile Sensations: Phantom heads do not provide the tactile feedback experienced in real clinical settings, which can hinder students’ skill development. Environmental Concerns: The use of plastic teeth in phantom heads leads to plastic waste, contributing to environmental issues. Limited Reproducibility: Real patient procedures are not repeatable for practice, limiting students’ exposure to various clinical scenarios. Read also: Empowering Doctors And Patients: How Augmented Reality Transforms Healthcare How VR and AR Address These Limitations Haptic feedback devices, when integrated with VR and AR technologies, offer solutions to the limitations of traditional training methods: Realistic Tactile Sensations: VR and AR technologies create immersive virtual environments that replicate real clinical scenarios, enhancing the realism of training. Personalized Learning: These technologies allow for personalized feedback and performance evaluation, enabling students to identify and correct errors in real-time. Unlimited Reproducibility: VR and AR enable students to practice procedures repeatedly in diverse and realistic scenarios, ultimately improving their clinical competence. The integration of haptic feedback technology in dental education, especially when combined with VR and AR, has revolutionized preclinical training for dental students. It addresses the limitations of traditional training methods by providing realistic tactile sensations, personalized learning, and unlimited reproducibility!
Navigating the intricate maze of technological progress and human engagement reveals a constantly shifting terrain. Haptic devices stand out as the vanguard in this revolution, and WEART is undoubtedly leading the charge. In this expanded discourse, we at Qualium Systems, specialists in custom IT engineering, explore the engineering marvels and the expansive business applications of WEART’s pioneering haptic technology. The Technical Ecosystem: A Deeper Dive Hardware Innovation: More than Just Touch WEART’s devices go beyond mere simulation to recreate tactile sensations intricately. The wearables make use of cutting-edge actuators and sensors to offer a wide spectrum of tactile experiences, from the velvety softness of a petal to the ruggedness of a rock. 1. Actuators: Employing both mechanical and electronic components, actuators deliver precise tactile feedback. They play a crucial role in mimicking various textures, thermal cues and forces, pushing the boundaries of what users can ‘feel’ digitally. 2. Sensors: These aren’t your everyday touch sensors. WEART’s sensors can detect minute changes in pressure and movement, making the haptic interface responsive and incredibly realistic. Software Engineering: Facilitating Haptic Integration Qualium Systems takes pride in offering SDKs compatible with both Unity and Unreal Engine, making the integration of WEART’s groundbreaking haptic features easier than ever. 1. Unity & Unreal Engine SDKs: These engines are favored by developers for their ease of use and flexibility. Our SDKs are tailored for these platforms, offering rapid prototyping and high-fidelity rendering capabilities. 2. Custom APIs: Our SDKs come with a range of APIs that allow you to fine-tune the haptic experience to align with specific use-cases or requirements. 3. Data Analytics: The SDKs also include telemetry functions that capture key metrics. Businesses can assess user engagement in real-time, modifying experiences for better interaction. Expanded Case Study: The Transformational Power of Haptic Technology in VR Chemistry Lessons A Paradigm Shift in Science Education Our VR Chemistry Lessons App is a landmark example of how WEART’s haptic technology can revolutionize education. Typically, the teaching of chemistry has relied heavily on theoretical knowledge, supplemented occasionally by lab experiments. The WEART-enabled VR Chemistry App changes this equation dramatically. 1. Molecular Vibration: For the first time, students can tangibly feel the vibrations and movements of molecules, providing an entirely new dimension to understanding kinetic energy. 2. Chemical Reactions: Imagine the educational impact of feeling the heat dissipate in an exothermic reaction or the sudden cold in an endothermic process. It’s not just theory; it’s practically hands-on learning. 3. Substance Interaction: Different elements and compounds come with unique textures and properties. Our app lets students ‘touch’ these materials virtually, further enriching their understanding. The Birth of Dynamic Learning Environments The integration of WEART’s technology moves education from a unidimensional, rote-learning model to a multi-sensory, experience-driven paradigm. This shift is monumental in helping students better retain and apply complex scientific concepts. Business Implications: Why This Matters to You Economic Efficiency: Beyond Cost Savings Integrating WEART’s haptic devices significantly reduces the overheads associated with conventional training methods. Virtual reality setups eliminate the need for physical resources and spaces, making training efficient and cost-effective. Customer Experience: A New Frontier Introducing a tactile component to your services enhances the overall user experience. Whether it’s a virtual showroom or an online educational platform, the added layer of tactile interaction can make your services unforgettable. Competitive Strategy: The First-Mover Advantage In a market that is continually evolving, early adoption of new technologies like WEART’s haptic devices can give you a significant edge. It’s not just a matter of staying current; it’s about leading the charge in the new age of digital interaction. Final Remarks: The Road Ahead The amalgamation of WEART’s groundbreaking haptic technology with Qualium Systems’ expertise in software development is a game-changer. Whether you’re an innovator in the technical sphere or a forward-thinking business owner, the era of multi-sensory computing has arrived. The scope of what this technology can achieve is only limited by our imagination. At Qualium Systems, we’re excited to be your partners in this exhilarating journey into the future.
Today, modern technologies provide incredible opportunities in numerous areas, including the hotel business. This technology creates a deep connection between the guest and the hotel, overturning the usual idea of hospitality. Virtual reality allows you to surprise guests with immersive unique experiences that are not only exciting but also facilitate the activities of the establishments themselves. In this article, we’ll look at how virtual reality revolutionizes the hospitality industry and helps to deliver unparalleled guest experiences. Exploring Diverse Dimensions of VR in Hospitality There are several main areas where virtual reality is most often used in the hotel industry, including virtual tours, staff training, and VR entertainment. Enhancing Guest Experiences through VR VR hotel tours are one of the most popular directions where virtual reality is typically when dealing with hospitality. Before checking in, guests can take a trial visit to the property in VR to assess the hotel environment. This technique will help to better understand where exactly they want to stay, in which room, and whether this hotel meets the requirements. “One of the reasons why VR marketing has taken on a viral tone, arises from the fact, that guests will be provided with a hands-on point of view when making an important booking decision. Using such technology clearly illustrates that the property in question is keeping abreast of the latest digital trends. Today, VR tours can be easily placed on an online platform, through the rise of cost-effective software packages,” according to Keystone Hospitality Property Development. For example, the Atlantis Dubai Virtual Tour shows future customers what the hotel looks like, starting with the exterior and ending with the appearance of the hotel rooms. The experience was filmed in the 360o format. Thriving Frontier of VR Entertainment in Hotels Once your guests have checked into their hotel rooms, they should receive high-quality entertainment offered by the hotel chain itself. These can be virtual reality rooms for guests to spend their free time. For example, the Polish spa resort Czarny Potok also has a virtual reality room where visitors can play various games in VR headsets. In addition, virtual reality can be used as a preview of real entertainment available. Before your guest tries, for example, sightseeing, they can get a preview of a tourist destination they could go to. Consider a VR tour of the ancient city of Petra in Jordan. Read also: Virtual Tours of National Parks. Discovering Nature’s Beauty through AR and VR Navigating Future of Hotel Reservations through VR Another area of virtual reality that is developing in the hotel industry is VR booking. Similar to virtual sightseeing, a user can see the chosen vacation spot for themselves, though the range of possibilities of VR booking is wider. So, a VR headset user sees a digital globe of the Earth in front of them and decides on the point where they want to go. Next, they interact with a 3D model of the plane, which clearly shows the seats that can be reserved. Moreover, there is an opportunity to rent a car and choose the price of this rental. With virtual booking, users can select a payment method by scanning and adding a digital credit card. Virtual booking from Amadeus IT Group provides such options to users with VR glasses. VR’s Role in Transforming Hotel Staff Training In the hotel industry, virtual reality is used not only to serve customers but also to improve customer service. Virtual reality training, which fully reproduces the real work environment in digital reality, is an effective tool to improve the efficiency of hotel staff. For example, the Best Western Hotels chain recorded a 71% decrease in the number of customer complaints after the introduction of VR training. Virtual training is already used by the famous Hilton network. In this training, employees use VR headsets to immerse themselves in the digital space that reproduces the hotel.There, they perform various tasks typical for the hotel staff: cleaning the room, preparing a cart with lunch, and checking in guests. The integration of virtual reality marks a revolutionary step towards improving the guest experience and redefining the hospitality industry. With the introduction of virtual reality in hotels, guests are no longer limited by physical boundaries. Virtual tours of hotels and attractions allow them to go on exciting journeys and explore these places without leaving their homes. Once a decision is made, users can completely organize their own trip through VR booking in a gamified form. Virtual reality in the hospitality industry has also paved the way for more comfortable and faster service with the help of VR training for hotel staff. The combination of technology and hospitality has created a new dimension of travel planning where potential guests can virtually walk through hotel rooms, imagine their stay, and make informed decisions. Image: Freepik