Virtual reality entertainment – a New Look in Storytelling
Virtual reality entertainment - a New Look in Storytelling


Being a tool for creating stories, virtual reality is the next step in video content development after 3D and IMAX with the main purpose to immerse the audience in a story. Media giants and small studios already use this technology to produce 3D VR movies.

How VR Movies Immerses a Viewer into the Story

Virtual reality is a digital space that provides unlimited possibilities to create preferred settings. In general, it all depends on the authors’ fantasy only. But the main purpose of a VR story is to fully immerse a viewer in the reality, created by the author. 

“Now VR can do that today because we have a vastly improved sense of presence in the technology,” said Julie Krohner during a TED Talk.  “Presence is a mind-body trick that happens where our brains count a virtual experience as if it was a real one.” 

AR/VR Apps development

What Virtual Reality Films Actually Look Like

There are some main differences between VR movie and standard ones created for cinemas and TV:

  • Special filming equipment that contains 360 camera, special montage programs, and a VR headset for estimating filmed material;
  • Scriptwriters always consider the number of people and set pieces which will be included in a 360 panorama. “When we really got into the “meat” of writing the script, it was already really clear that it was going to be in VR,” said Gaelle Mourre, the scriptwriter and the director of the 360 degree movie Mechanical Souls. “So, we’ve got to consider, you know, the space, and make sure that there are multiple things happening at the time without crowding the main action. So, we’ve worked out into the script.”;
  • Radius of filming – objects located outside 1,5 meter radius will have a blurred look in virtual reality movie;
  • In VR 360 movie, every actor gets in the spotlight. Melanie Forchetti, a journalist of American online media Backstage, recalls her experience of visiting the set of a VR film “Career Opportunities in Organized Crime” in her own article. “This is a great opportunity for actors because no matter if you’re in the starring role or cast as a background performer, you could be the center of attention. Someone in the audience is potentially looking at you. You have to assume that everything you do — raise an eyebrow, interact with a set piece, etc. — will be seen by someone at any given moment (or when the film is viewed subsequent times)”, said Forchetti.
  • Director should consider the fact, viewers can watch movies in VR at any angle. That’s one of the main differences compared to a standard movie where a director has the ability to emphasize the story atmosphere and characters, using different camera angles. “I think, in the storytelling realm, something is opening up. And that you give the person who’s viewing the experience, a lot of control. So, as a director, you also have to let go certain control. And that’s very hard, but it’s really interesting”, said Jorge Tereso, the director of a VR animated film Gloomy Eyes. 

Where VR Storytelling is Applied the Most

There are two main directions of virtual reality storytelling: 

  • producing original VR films;
  • producing interactive virtual reality entertainment, which complements already existing popular movie and TV franchises and provides additional experience for fans.

There are a lot of bright examples of the VR use in these fields, which demonstrate the possibilities of virtual reality in the movie industry. 

Virtual Reality Movies

Oculus Story Studio became one of the very first studios to begin actively producing VR film. Their first virtual reality animated movie “Henry”, released in 2015, is about one hedgehog who struggles with findings some friends. In this article, you can read more about their latest movies.

3dar and Atlas V produced a 30-minute animated movie Gloomy Eyes. The 2020 movie tells the story in a setting where the sun is tired of seeing people and refused to rise in the sky. Because of the darkness, zombies come out of their graves, including the boy named Gloomy, who encounters a mortal girl, Nena. 

The Hollywood actor Colin Farrell plays the narrator of the story.

A 13-minute VR movie Mechanical Souls tells the story about Chinese wedding, on which the rich bride’s father hired androids as bridesmaids. But when his daughter tries to modify one of the androids, suddenly it goes out of control.  This virtual reality movie was shot with the help of 360 technology, featuring real-life actors.

VR Interactive Content for Famous Franchises

The biggest streaming giants have actively begun using virtual reality as the way to demonstrate their content. For example, Disney+ designed an app, Disney Movies VR, where a headset user can get in the studio’s most popular movies locations, including Star Wars and Marvel Cinematic Universe. This interactive experience is an addition to already existing films. And with the help of Disney Movies VR, a viewer can become their favorite movie character. 

Netflix, in their turn, released YouTube Stranger Things 360о Virtual Reality Experience as a part of the show’s promo campaign. It immerses fans in the one of the first season main location. A viewer gets into a room of Byers house, decorated with Christmas lights. During this experience, a viewer is approaching ringing white telephone. After the phone is picked, we can hear the voice of a missing boy, Will Byers: “Hello? Can you hear me? You have to listen! You’re here! Turn around!”


Innovative virtual reality technology is a new, undiscovered platform for artists they can use to tell their stories. For now, author’s VR movies aren’t very popular, but some media giants, e.g., Disney and Netflix, produce additional VR content for fans who want to be a part of a favorite story. 

Latest Articles

May 8, 2024
A Comprehensive Guide to Developing Immersive AR/VR App for Apple Vision Pro

We offer comprehensive support to our clients throughout the entire product development journey, from conceptualization to execution. Recognizing your keen interest in developing products for Apple Vision Pro, we’ve consolidated the expertise of our team into a single article. This article serves as a step-by-step guide on crafting a product tailored for Apple Vision Pro, ensuring that you navigate the process seamlessly and effectively. Create a Concept The first thing you need to do is come up with a concept for your app. Think of this as the blueprint that will guide the entire development process. This stage involves: Idea Generation: Coming up with potential app ideas based on market needs, user preferences, or solving specific problems. Market Research: Analyzing the market to understand existing solutions, competitors, target audience, and potential gaps or opportunities. Defining Objectives: Clearly defining the goals and objectives of the app. This includes identifying the problem it aims to solve, the target audience, and the desired outcomes. Conceptualization: Translating the initial idea into a concrete concept by outlining core features, user interface design, user experience flow, and technical requirements. Prototyping: Creating wireframes or prototypes to visualize the app’s user interface and interactions. This helps in refining the concept and gathering feedback from stakeholders. Feasibility Analysis: Assessing the technical feasibility, resource requirements, and potential challenges associated with developing the app. Validation: Testing the concept with potential users or stakeholders to validate its viability and gather feedback for further refinement. Overall, creating a concept sets the foundation for the app development process, guiding subsequent stages such as design, development, testing, and deployment. It helps ensure that the final product meets user needs, aligns with business objectives, and stands out in the competitive app market. Market Research The next step in developing a product for Apple Vision Pro involves conducting thorough market research. This crucial step provides insights into the competitive landscape, user preferences, and emerging trends, which are vital for shaping your product strategy and positioning. To perform effective market research: Identify Your Target Audience: Define the demographics, preferences, and behaviors of your target users. Understand their needs, pain points, and expectations regarding immersive experiences offered by Apple Vision Pro. Analyze Competitors: Study existing apps and solutions within the Apple Vision Pro ecosystem. Assess their features, user experience, pricing models, strengths, and weaknesses. Identify gaps or areas where you can differentiate your product. Explore Market Trends: Stay updated on industry trends, technological advancements, and consumer preferences related to augmented reality (AR) and virtual reality (VR) experiences. Identify emerging opportunities or niche markets that align with your product concept. Gather User Feedback: Engage with potential users through surveys, interviews, or focus groups to gather feedback on their preferences, pain points, and expectations regarding AR/VR applications. Incorporate this feedback into your product development process to ensure relevance and user satisfaction. Evaluate Technical Feasibility: Assess the technical requirements, limitations, and capabilities of Apple Vision Pro. Understand the tools, frameworks, and APIs available for developing immersive experiences on the platform. Determine the feasibility of implementing your desired features and functionalities within the constraints of the platform. By performing comprehensive market research, you gain valuable insights that inform your product strategy, enhance user experience, and increase the likelihood of success in the competitive Apple Vision Pro marketplace. Choose Your Apple Vision Pro Features After conducting market research, the next crucial stage in developing a product for Apple Vision Pro is selecting the features that will define your app’s functionality and user experience. Here’s a breakdown of key features to consider: Eye-tracking: Leveraging Apple Vision Pro’s advanced eye-tracking technology, you can create immersive experiences that respond to users’ gaze, enabling more intuitive interaction and engagement within the app. High-quality 3D content: Incorporate high-fidelity 3D models, animations, and environments to deliver visually stunning and immersive experiences that captivate users and enhance their engagement with the app. Live video streaming capabilities: Enable real-time video streaming within the app, allowing users to share live experiences, events, or demonstrations with others, fostering collaboration and social interaction in virtual environments. MR/VR-based calls and text messaging: Integrate augmented reality (AR) and virtual reality (VR) communication features, such as AR/VR-based calls and text messaging, to facilitate seamless communication and collaboration between users within immersive environments. Real-world sensing and navigation: Utilize Apple Vision Pro’s real-world sensing and navigation capabilities to enable location-based experiences, indoor navigation, and context-aware interactions within the app, enhancing usability and relevance for users in various environments. Support for third-party applications: Enhance the versatility and functionality of your app by providing support for third-party applications and services, allowing users to seamlessly integrate external tools, content, or functionalities into their immersive experiences. By carefully selecting and integrating these Apple Vision Pro features into your app, you can create a compelling and differentiated product that delivers immersive, engaging, and valuable experiences to users, driving adoption and satisfaction in the competitive AR/VR market. Determine Your App Development Stack Once you’ve identified the features for your Apple Vision Pro app, the next step is to determine your app development stack. This involves selecting the tools, frameworks, and technologies that will enable you to bring your concept to life efficiently and effectively. Here’s how to approach this stage: Evaluate SwiftUI, ARKit, and RealityKit SwiftUI: Consider using SwiftUI for building the user interface (UI) of your app. It offers a modern and declarative approach to UI development, simplifying the process of creating dynamic and responsive interfaces for your immersive experiences. ARKit and RealityKit: For AR and VR functionalities, leverage Apple’s ARKit and RealityKit frameworks. ARKit provides powerful tools for building immersive AR experiences, while RealityKit simplifies the creation of 3D content and interactions within your app. Choose Xcode as Your IDE As the official integrated development environment (IDE) for Apple platforms, Xcode is the go-to choice for building apps for iOS, macOS, watchOS, and tvOS. Utilize Xcode’s robust set of tools, including its intuitive interface builder, debugging capabilities, and integrated performance analysis, to streamline your app development process. Consider Additional Tools and Libraries Explore…

April 29, 2024
Apple Vision Pro Software Transforms the Construction Industry: The REEKON Experience

Virtual Reality, Augmented Reality, and Extended Reality technologies are revolutionizing various industries, and construction is no exception. While the utilization of Apple Vision Pro in manufacturing or construction industries may not yet be widespread, an increasing number of companies are endeavoring to integrate virtual reality, augmented reality, and extended reality technologies into their daily operations. Why? Let’s try to figure it out in this article! Construction Industry Problems While one might anticipate that technological advancements would alleviate challenges within the construction sector, construction firms frequently encounter a myriad of obstacles that impede efficiency, escalate costs, and compromise safety. Here are some key challenges in construction: Design Visualization and Communication: Traditional blueprints and 2D drawings can be difficult for stakeholders to interpret accurately. Design Iterations and Prototyping: Iterating on design concepts and prototyping can be time-consuming and costly. Construction Planning and Logistics: Planning construction activities and logistics on-site can be complex and error-prone. Worker Training and Safety: Safety is a paramount concern in construction, yet traditional training methods may not effectively prepare workers for on-site hazards. Quality Control and Inspection: Ensuring quality control and conducting inspections during construction can be labor-intensive and prone to human error. Client Engagement and Marketing: Engaging clients and stakeholders in the design process and marketing new developments can be challenging with traditional presentation methods. Remote Collaboration and Coordination: Coordinating teams and stakeholders who are dispersed across different locations can be challenging and time-consuming. Immersive technologies such as Virtual Reality, Augmented Reality, and Mixed Reality, utilizing Apple Vision Pro, offer innovative solutions to many of these problems. Seamless AR Integration with the ROCK Jobsite App on Apple Vision Pro by REEKON Tools One notable example of this transformative technology in action is the implementation of the ROCK Jobsite App on Apple Vision Pro, as demonstrated by REEKON Tools. The ROCK Jobsite App, designed to streamline construction processes, represents a significant advancement in leveraging AR technology using Apple Vision Pro within the construction industry. Unlike many other VR/AR solutions that require extensive customization and integration efforts, the ROCK Jobsite App boasts seamless functionality on the Apple Vision Pro platform. Within just five minutes of installation, users can experience the full capabilities of this powerful tool, making it incredibly accessible and user-friendly. One of the key features of the ROCK Jobsite App is its ability to display measurements in real-time, providing construction professionals with immediate access to crucial data directly on their screens. The integration of Apple Vision Pro enhances this process, making it both effective and engaging. Whether annotating over photos, adding measurements to calculations, or collaborating with team members remotely, this app serves as a valuable companion throughout the construction process How Immersive Technologies Address Construction Problems The integration of Apple Vision Pro into VR/AR/XR technology marks a significant leap forward in the construction sector’s evolution. By tapping into the immersive capabilities of these technologies, construction companies can not only tackle challenges but also unearth fresh avenues for innovation. Here are some standout benefits: Advanced Visualization: With immersive technologies and Apple Vision Pro, stakeholders can immerse themselves in architectural designs and construction plans. This heightened visualization enables a clearer grasp of project requirements and early detection of potential issues. Enhanced Collaboration: Real-time data sharing and annotations foster more efficient collaboration among project teams, regardless of their physical locations. Boosted Efficiency: By automating tasks like data capture and measurement, Apple Vision Pro-equipped tools help construction professionals save time and resources. Manual efforts are replaced with streamlined processes, leading to heightened efficiency on-site. Cost Reduction: AR technology, when integrated with Apple Vision Pro, minimizes errors, lowers rework, and optimizes resource allocation, resulting in cost savings across the project lifecycle The potential applications of AR technology in construction are boundless, from fortifying safety measures to facilitating training simulations. By addressing industry challenges and equipping construction professionals with AR solutions powered by Apple Vision Pro, are reshaping the construction landscape. They’re paving the way for safer, more efficient, and more sustainable building practices.

April 19, 2024
We are celebrating our 14th birthday!

Today, we’re celebrating 14 years since we started our company! It’s been quite a ride – we’ve faced tough times, achieved big goals, and had some awesome wins together. It’s all thanks to our professionalism, teamwork, and sticking together through thick and thin. We want to say a big thank you to everyone – our partners, coworkers, customers, and our Qualium Family. You’ve all played a huge part in making this journey amazing. Here’s to more success and good times ahead!

Let's discuss your ideas

Contact us