Things Which Website Owner Should Pay Attention To
6 things to improve on a website

One of the most critical aspects of running an online business is having proper records of how your business is going on. These records can only be achieved through comprehensive analytics which derives data which is relevant to your business and can guide you on how to shape up its future. The three major players in analytics are the platform on which the business runs – usually a website – the products or services being offered, and the customers or subscribers of your website. These three entities are what mainly run an online business, usually in a kind of loop. The website attracts traffic, which means people visit the site to view your product or service. The product is either purchased or added to wish lists (services can be subscribed to). The customers are those who purchase products or subscribe to your services, keeping the business alive. This cycle is what keeps an online business running.

For an online business to run successfully, these entities must always be monitored and kept at maximum functioning levels and this is where website analytics come into play. The traffic and the subscribers – along with the revenue generated – are what make up the major business analytics. However, there is data which lies between these entities, and this is the data which business analytics must pay attention to the most. Here are some of the items that must be carefully monitored.

Conversion Rate

The conversion rate of an online business refers to the rate at which visitors of your website sign up or subscribe to other services. These services may include newsletters or alerts depending on the nature of the business. The conversion rate is essential for online businesses because one of the top priorities of a business owner is to keep their visitors coming back. The goal is to capture the attention of the visitors such that they will either purchase your products or subscribe to your business and keep track of what it offers. Conversion rates can be kept high in many ways; they include signup forms with detail on the value of signing up for a newsletter and creative website design which will keep visitors interested.

Bounce Rate

The bounce rate of a website is the rate at which new visitors to your site leave after the first page. It is a statistic that should be closely monitored because it can pinpoint the problem areas of your website. While these problems are not usually as evident, some common ones include a bad website design and content relevance. Reviewing these two items could lower the bounce rate of a website significantly. Other ways to reduce bounce rate is through breadcrumbs (showing visitors their location in their website), provision of related material such as products or articles, and calls to action which prompt users to visit other materials they may be interested in within your website.

Landing Pages

Landing pages are those which generate the most traffic to your website. Sometimes, a website may be full of information yet only a small percentage of that information is attracting visitors, subscribers, and potential customers. Tracking of landing pages is an effective way to make better marketing strategies for your business. A great way to make use of the landing pages is to evaluate what kind of information they provide and how users react to such information. Business owners can adopt strategies such as placing the call to action commands and newsletter signups on such pages to ensure that their traffic is always high. One can also note the keywords used in such web pages and optimize them in other provided content.

Traffic Sources

Traffic sources refer to the places which your website traffic originates. These are usually in the form of organic web searches (traffic received from search engines), social media (which social media sites are garnering most traffic for you), direct links (typed-in links) or referrals (visitors from all places except organic searches). Through the evaluation of this information, business owners can learn to optimize the sources which bring in most traffic so they can continue doing so, for instance, high-performing organic searches may lead to optimization of keywords so that the business can reap maximum traffic. They can also learn how to improve on low performing traffic sources so that they will gather more traffic than they are.


As earlier mentioned, users form a significant part of your business analytics. This is because it is the users who determine how well your business is doing. Furthermore, most of the other data – such as bounce rate and conversion rate – is dependent on the number of users your website is gathering. Monitoring the number of users in your website can help in deducing which parts of your business are not performing well and may also help you to find ways of boosting these elements so that you will achieve maximum traffic.

Session Duration

The average session duration of a website refers to how long the visitors to your site stay on it. It is an efficient way of evaluating whether or not your business is fulfilling the visitors’ expectations. Through this metric, business owners can determine how to shape up their content for their sites to receive more traffic. Furthermore, they will be able to optimize their content in a way which keeps users on the website at all times.

Latest Articles

December 7, 2023
Personal Efficiency vs. Company Efficiency While Working Remotely

Over the past two years, my role as Head of Delivery at Qualium Systems has exposed me to the dynamics of remote work. Remote work is a nuanced topic, with varying perspectives on its advantages and challenges. Some view remote jobs as a liberating solution, offering flexibility, autonomy, and the ability to work from virtually anywhere. However, analyzing the performance of each team member, including myself, in remote work conditions led to a notable revelation. Remote Work’s Positive Impact Discarding ineffective or unproductive employees and focusing solely on dedicated team members resulted in a 15-25% overall increase in efficiency compared to office work. Factors contributing to this improvement include: No wasted time commuting to the office. Less unnecessary chit-chat and idle talk by the water cooler or coffee machine. No need to spend time searching for a meeting room or juggling between different tasks (meetings, colleague questions, etc.). All of this adds up to a boost in personal efficiency. Furthermore, I’ve noticed a positive overall trend: our team members are putting in more work hours than when we were working in person! Navigating Challenges of Remote Collaboration Examining the company’s efficiency during full-time remote work reveals a more intricate situation. While remote work enhances personal productivity, certain processes, such as testing new technologies or conducting internal presentations, become logistically challenging and time-consuming. Read also: 5 Things Project Managers Should Pay Attention To Now, let’s delve into a scenario where we want to try out a new library or technology in a Proof of Concept (POC) format or conduct a presentation demonstration with internal costs. In the offline setting, it’s a straightforward process: Identify an available engineer. Provide the engineer with the necessary devices (glasses, tablet, mobile device, etc.) required for the library, or develop a visual demonstration. Develop, test, and publish the demonstration material. Record a demonstration video and share it on social media. Now, let’s take a peek at how the process unfolds under remote work conditions: Finding Available Engineers: Identifying available engineers remains straightforward. Logistics and Device Distribution: Managing numerous devices for each team member becomes a logistical challenge, requiring extra time for distribution. Increased Meeting Time: More time is spent on 1-2 meetings compared to the initial step. Quality Compromises: The remote setup may compromise the quality of demonstrations or miss certain UX functionalities due to limitations. Video Production Challenges: Recording a demonstration video at home poses technical challenges, potentially affecting the quality or time spent. As you can see, the challenges are evidently more pronounced when it comes to testing new libraries or technologies remotely. Striking a Balance for Maximum Efficiency In conclusion, personal efficiency can thrive in remote work, but company efficiency may face challenges. Striking the right balance involves carefully analyzing company processes and seeking optimal solutions to support collaboration and employee productivity.

August 18, 2023
Elevating Hospitality: Evolution of VR in Hotels

Today, modern technologies provide incredible opportunities in numerous areas, including the hotel business. This technology creates a deep connection between the guest and the hotel, overturning the usual idea of hospitality. Virtual reality allows you to surprise guests with immersive unique experiences that are not only exciting but also facilitate the activities of the establishments themselves. In this article, we’ll look at how virtual reality revolutionizes the hospitality industry and helps to deliver unparalleled guest experiences. Exploring Diverse Dimensions of VR in Hospitality There are several main areas where virtual reality is most often used in the hotel industry, including virtual tours, staff training, and VR entertainment.  Enhancing Guest Experiences through VR VR hotel tours are one of the most popular directions where virtual reality is typically when dealing with  hospitality. Before checking in, guests can take a trial visit to the property in VR to assess the hotel environment. This technique will help to better understand where exactly they want to stay, in which room, and whether this hotel meets the requirements. “One of the reasons why VR marketing has taken on a viral tone, arises from the fact, that guests will be provided with a hands-on point of view when making an important booking decision. Using such technology clearly illustrates that the property in question is keeping abreast of the latest digital trends. Today, VR tours can be easily placed on an online platform, through the rise of cost-effective software packages,” according to Keystone Hospitality Property Development. For example, the Atlantis Dubai Virtual Tour shows future customers what the hotel looks like, starting with the exterior and ending with the appearance of the hotel rooms. The experience was filmed in the 360o format. Thriving Frontier of VR Entertainment in Hotels Once your guests have checked into their hotel rooms, they should receive high-quality entertainment offered by the hotel chain itself. These can be virtual reality rooms for guests to spend their free time. For example, the Polish spa resort Czarny Potok also has a virtual reality room where visitors can play various games in VR headsets. In addition, virtual reality can be used as a preview of real entertainment available. Before your guest tries, for example, sightseeing, they can get a preview of a tourist destination they could go to. Consider a VR tour of the ancient city of Petra in Jordan. Read also: Virtual Tours of National Parks. Discovering Nature’s Beauty through AR and VR Navigating Future of Hotel Reservations through VR Another area of virtual reality that is developing in the hotel industry is VR booking. Similar to virtual sightseeing, a user can see the chosen vacation spot for themselves, though the range of possibilities of VR booking is wider.  So, a VR headset user sees a digital globe of the Earth in front of them and decides on the point where they want to go. Next, they interact with a 3D model of the plane, which clearly shows the seats that can be reserved. Moreover, there is an opportunity to rent a car and choose the price of this rental. With virtual booking, users can select a payment method by scanning and adding a digital credit card. Virtual booking from Amadeus IT Group provides such options to users with VR glasses. VR’s Role in Transforming Hotel Staff Training In the hotel industry, virtual reality is used not only to serve customers but also to improve customer service. Virtual reality training, which fully reproduces the real work environment in digital reality, is an effective tool to improve the efficiency of hotel staff. For example, the Best Western Hotels chain recorded a 71% decrease in the number of customer complaints after the introduction of VR training. Virtual training is already used by the famous Hilton network. In this training, employees use VR headsets to immerse themselves in the digital space that reproduces the hotel.There, they perform various tasks typical for the hotel staff: cleaning the room, preparing a cart with lunch, and checking in guests.    The integration of virtual reality marks a revolutionary step towards improving the guest experience and redefining the hospitality industry. With the introduction of virtual reality in hotels, guests are no longer limited by physical boundaries. Virtual tours of hotels and attractions allow them to go on exciting journeys and explore these places without leaving their homes. Once a decision is made, users can completely organize their own trip through VR booking in a gamified form. Virtual reality in the hospitality industry has also paved the way for more comfortable and faster service with the help of VR training for hotel staff. The combination of technology and hospitality has created a new dimension of travel planning where potential guests can virtually walk through hotel rooms, imagine their stay, and make informed decisions. Image: Freepik

July 4, 2023
Qualium System Congratulates our American friends on Independence Day!

🎉 Happy 4th of July from Qualium Systems! 🇺🇸 On this day of American independence, we at Qualium Systems extend our warmest greetings to our friends, clients, and partners in the United States. 🎇 While we are a Ukrainian IT company, we recognize and appreciate the spirit of freedom and innovation that the 4th of July represents. It serves as a reminder of the power of determination, courage, and the pursuit of excellence. As a technology company, we understand the importance of collaboration and diversity. We are grateful for the opportunity to work alongside our American counterparts, contributing to the growth and success of businesses on both sides of the globe. Today, we celebrate the bond between our nations and the shared passion for advancements in the IT industry. Together, we create opportunities, drive innovation, and shape the digital landscape of the future. Wishing you a day filled with joy, unity, and the spirit of independence. Enjoy the festivities, fireworks, and celebrations that make this day truly special. 🎆 Happy 4th of July to all our American friends, from your partners at Qualium Systems! 🙌 Image: Pixabay

Let's discuss your ideas

Contact us