5 Women You Need to Know in the World of XR

We know that the majority of ІТ employees are men, and women are still forming a minority. According to Zippia, only 34.4% of women make up the labor force in US tech companies like Amazon, Apple, Facebook, Google та Microsoft. This is due to gender stereotypes about ІТ as a male-dominated industry. However, these stereotypes are gradually fading away and changing in a positive direction. 

Despite the obvious sexism, modern women successfully influence ІТ industry, including extended reality and other immersive technologies. To illustrate this influence, we’ll present 5 famous women, who are ruling in XR industry.

Empowering Women in XR

In the 19th century, famous mathematician Ada Lovelace worked on Charles Babbage’s first mechanical computer and wrote the first algorithm for the machine. And in the 20th century, Austrian-Ukrainian-born Hollywood actress Hedy Lamarr, along with composer George Antheil, pioneered an Allies torpedoes radio system during World War 2. It became a prototype for modern wireless technologies, like Bluetooth, GPS, and Wi-Fi.

Get ready for more information about outstanding women that became the next Ada Lovelace and Hedy Lamarr in modern XR technologies. 

2018-Keynote-Nonny-de-la-Pena-by-Mike-Jordan-Getty

Image: SXSW

Nonny de la Pena, Godmother of VR

Nonny de la Pena was awarded the title “The Godmother of virtual reality” by top online media like Forbes, The Guardian, and Engadget. She’s a journalist, VR documentaries director, and the founder and CEO of Emblematic Group, which develops VR/AR/MR content.

The greatest merit of de la Pena is that she invented immersive journalism. Nonny de la Pena showcased her first VR documentary, The Hunger in Los Angeles, in the Sundance movie festival, back in 2012. You can read more about de la Pena’s most famous works in our previous article about VR in journalism.

In March 2022, de la Pena was one of the 16 Legacy Peabody Awards recipients for her work and influence in modern journalism. In her acceptance speech, she reminded about the importance of immersive technologies and what advantages they offer to modern journalism, using her joint project with Frontline After Solitary as an example. The VR experience is based on the true story of Kenny Moore, who spent many years in a solitary confinement cell in the Maine State Prison.

“When we did a piece in solitary confinement with Frontline, we did scanning of an actual solitary confinement cell. Well, now you’re in that cell. You’re in that room. And it has a real different effect on your entire body and your sense of, “Oh my God. Now I understand why solitary confinement is so cruel and unnecessary”. And you just can’t get that feeling reading about it or looking at pictures.”

De la Pena’s accounts in social media: 

helenphoto

Image: LinkedIn

Dr. Helen Papagiannis, Experienced AR Expert

Dr. Helen Papagiannis works in augmented reality field for 17 years. Papagiannis is a founder of XR Goes Pop, which produced immersive content for many top brands including Louis Vuitton, Adobe, Mugler, Amazon, and many more. Particularly, they designed VR showroom for Bailmain, where you can see virtual clothes and accessories from a cruise collection on digital models, plus behind the scene videos.

Virtual try-on and shops are successfully applied by fashion brands, because they allow a customer to try on digital clothes before buying real one. You can read more about it here

Doctor Papagiannis constantly gives her TED Talks and also publishes her researches for well-respected media like Harvard Business Review, The Mandarine, Fast Company, etc.

In 2017, the scientist and developer published a book called Augmented Human. According to Book Authority, it is considered to be the best book about augmented reality ever released. Stefan Sagmeister, designer, and co-founder at Sagmeister & Walsh Inc, thinks Augmented Human is the most useful and complete augmented reality guide, that contains new information about the technology, methods, and practices, that can be used in work. 

Dr. Papagiannis’s accounts in social media:

1__Bf3kGYxRNAvO8vUZfeAyw

Image: Medium

Christina Heller, Trailblazer of Extended Reality

Christina Heller has 15 years of experience in XR. Huffington Post included her in the top 5 of the most influential women who are changing VR.

Heller is a founder and CEO of Metastage, that develops XR content for various purposes: VR games, AR advertisements, MR astronaut training, etc. Since 2018, Metastage has collaborated with more than 200 companies including H&M, Coca-Cola, AT&T, NASA, and worked with famous pop artists like Ava Max and Charli XCX. 

Speaking about Heller herself, before Metastage she had worked in VR Playhouse, which immersive content was showcased at Cannes Film Festival, Sundance, and South by Southwest. 

Under Christina Heller leadership, Metastage extended reality content was widely acclaimed and received many awards and nominations, including two Emmy nominations. Moreover, Metastage is the first US company, that officially started using Microsoft Mixed Reality Capture. This technology provides photorealistic graphics of digital models, using special cameras. And these cameras capture a human movement in a special room, where XR content is superimposed.

“It takes human performances, and what I like about it most is that it captures the essence of that performance in all of its sort of fluid glory, including clothing as well, said Heller. And so every sort of crease in every fold of what people are wearing comes across. You get these human performances that retain their souls. There is no uncanny valley with volumetric capture.” 

Christina Heller’s researches were published in “Handbook of Research on the Global Impacts and Roles of Immersive Media” and “What is Augmented Reality? Everything You Wanted to Know Featuring Exclusive Interviews with Leaders of the AR Industry” (both 2019). 

Heller accounts in social media: 

FOJcPTvVkAQoBxd

Image: Twitter

Kavya Pearlman, Cyber Guardian 

Kavya Pearlman is called “The Cyber Guardian” and she is a pioneer in private data security with the use of immersive technologies, like metaverse. For three years in a row, from 2018 to 2020, and also in 2022, Kavya Pearlman was included in the top 20 Cybersafety influencers.

Pearlman is a founder and CEO of XR Safety Initiative, a non-profit company that develops privacy frameworks and standards of cybersecurity in XR. 

Pearlman worked as a head of security for the oldest virtual world, Second Life. Basically, Kavya Pearlman was the first person who started considering ethical rules, data security, and psychology implications in the game and researched how bullying in VR can affect person’s mental state. 

During The US Presidental election in 2016, Pearlman worked with Facebook as an advisor on third-party security risks, brought by companies and private users.

Kavya Pearlman is a regular member of the Global Coalition for Digital Safety and is a part of Metaverse Initiative on World Economical Forum, representing XR Safety Initiative. 

Pearlman accounts in social media: 

Cathy-Hackl-speaker-metaverso-conferencias-e1668512873206

Image: BCC

Cathy Hackl, Godmother of Metaverse

In the immersive technologies world, Cathy Hackl is known as “the godmother of the metaverse”. Hackl is a futurologist and Web 3.0 strategist that collaborates with numerous leading companies on metaverse development, virtual fashions, and NFT. For the last two years, Big Thinker has been including Cathy Hackle in the top 10 of the most influential women in tech. 

Cathy Hackl is also a co-founder and the head of the metaverse department in Journey. The company works with such big names as Walmart, Procter & Gamble, HBO Max, Pepsico and so on. One of its latest use cases are Roblox VR platforms Walmart Land and Walmart’s Universe of Play. In these platforms, players pass through different challenges, collect virtual merchandise, and interact with the environment. 

Moreover, the futurologist and the metaverse specialist publishes science and analytic articles for top media, like 60 Minutes+, WSJ, WIRED, and Forbes. 

Hackl also wrote four books about business in the metaverse and the technology development. The latest book, Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era, was published in January this year. On Amazon, the book has the highest rating — 5 stars out of 5. The book describes the metaverse concept at a very understandable and detailed level and is itself a quick read. 

Hackl accounts in social media:

 

Qualium Systems appreciates inclusion and respects contributions made by women in XR, metaverse, and other immersive technologies every day. Moreover, our co-founder and CEO Olga Kryvchenko has been working in the IT field for 17 years already.  

photo_2023-03-07_13-05-43

“It’s important for women to work in tech industries, and particularly in Immersive Tech, because it helps break down barriers and empowers women to pursue careers in fields that may have traditionally been male-dominated”, said Kryvchenko. “When women have more representation in tech, it creates a more welcoming and inclusive environment for future generations of women in the industry. Additionally, having a diverse workforce leads to better decision-making, as different perspectives and experiences are taken into account, ultimately resulting in better products and services for everyone.”

Latest Articles

September 10, 2025
Immersive Technology & AI for Surgical Intelligence – Going Beyond Visualization

Immersive XR Tech and Artificial Intelligence are advancing MedTech beyond cautious incremental change to an era where data-driven intelligence transforms healthcare. This is especially relevant in the operating room — the most complex and high-stakes environment, where precision, advanced skills, and accurate, real-time data are essential. Incremental Change in Healthcare is No Longer an Option Even in a reality transformed by digital medicine, many operating rooms still feel stuck in an analog past, and while everything outside the OR has moved ahead, transformation has been slow and piecemeal inside it. This lag is more pronounced in complex, demanding surgeries, but immersive technologies convert flat, two-dimensional MRI and CT scans into interactive 3D visualizations. Surgeons now have clearer spatial insight as they work, which reduces the risk of unexpected complications and supports better overall results. Yet, healthcare overall has changed only gradually, although progress has been made over the course of decades. Measures such as reducing fraud, rolling out EMR, and updating clinical guidelines have had limited success in controlling costs and closing quality gaps. For example, the U.S. continues to spend more than other similarly developed countries. Everything calls for a fundamental rethinking of how healthcare is structured and delivered. Can our healthcare systems handle 313M+ surgeries a year? Over 313 million surgeries will likely be performed every year by 2030, putting significant pressure on healthcare systems. Longer waiting times, higher rates of complications, and operating rooms stretched to capacity are all on the rise as a result. Against this backdrop, immersive XR and artificial intelligence are rapidly becoming vital partners in the OR. They turn instinct-driven judgement into visual data-informed planning, reducing uncertainty and supporting confident decision-making. The immediate advantages are clear enough: shorter time spent in the operating room include reduced operating-room time and lower radiation exposure for patients, surgeons, and OR staff. Just as critical, though less visible, are the long-term outcomes. Decreased complication rates and a lower likelihood of revision surgeries are likely to have an even greater impact on the future of the field. These issues have catalyzed the rise of startups in surgical intelligence, whose platforms automate parts of the planning process, support documentation, and employ synthetic imaging to reduce time spent in imaging suites. Synthetic imaging, for clarity, refers to digitally generated images, often created from existing medical scans, that enrich diagnostic and interpretive insights. The latest breakthroughs in XR and AI Processing volumetric data with multimodal generative AI, which divides volumes into sequences of patches or slices, now enables real-time interpretation and assistance directly within VR environments. Similarly, VR-augmented differentiable simulations are proving effective for team-based surgical planning, especially for complex cardiac and neurosurgical cases. They integrate optimized trajectory planners with segmented anatomy and immersive navigation interfaces. Organ and whole-body segmentation, now automated and fast, enables multidisciplinary teams to review patient cases together in XR, using familiar platforms such as 3D Slicer. Meanwhile, DICOM-to-XR visualization workflows built on surgical training platforms like Unity and UE5 have become core building blocks to a wave of MedTech startups that proliferated in 2023–2024, with further integrations across the industry. The future of surgery is here The integration of volumetric rendering and AI-enhanced imaging has equipped surgeons with enhanced visualization, helping them navigate the intersection of surgery and human anatomy in 2023. Such progress led to a marked shift in surgical navigation and planning, becoming vital for meeting the pressing demands currently facing healthcare systems. 1) Surgical VR: Volumetric Digital Twins Recent clinical applications of VR platforms convert MRI/CT DICOM stacks into interactive 3D reconstructions of the patient’s body. Surgeons can explore these models in detail, navigate them as if inside the anatomy itself, and then project them as AR overlays into the operative field to preserve spatial context during incision. Volumetric digital twins function as dynamic, clinically vetted, and true-to-size models, unlike static images. They guide trajectory planning, map procedural risks, and enable remote team rehearsals. According to institutions using these tools, the results include clearer surgical approaches, reduced uncertainty around critical vasculature, and greater confidence among both surgeons and patients. These tools serve multidisciplinary physician teams, not only individual users. Everyone involved can review the same digital twin before and during surgery, working in tight synchronization without the risk of mistakes, especially in complex surgeries such as spinal, cranial, or cardiovascular cases. These pipelines also generate high-fidelity, standardized datasets that support subsequent AI integration, as they mature. Automated segmentation, predictive risk scoring, and differentiable trajectory optimizers can now be layered on top, transforming visual intuition into quantifiable guidance and enabling teams to leave less to chance, delivering safer and less invasive care. The VR platform we built for Vizitech USA serves as a strong example within the parallel and broader domain of healthcare education. VMed-Pro is a virtual-reality training platform built to the standards of the National Registry of Emergency Medical Technicians; the scenarios mirror real-world protocols, ensuring that training translates directly to clinical practice. Beyond procedural skills, VMed-Pro also reinforces core medical concepts; learners can review anatomy and physiology within the context of a virtual patient, connecting textbook knowledge to hands-on clinical judgment. 2) Surgical AR: Intra-operative decision making Augmented reality for surgical navigation combines real-time image registration, AI segmentation, ergonomically designed head-worn glasses, and headsets to convert preoperative DICOM stacks into interactive holographic anatomy, giving surgeons X-ray visualization without diverting gaze from the field – a true Surgical Copilot right in the OR. AI-driven segmentation and computer-vision pipelines generate metric-accurate volumetric models and annotated overlays that support trajectory planning, instrument guidance, and intraoperative decision support. Robust spatial registration and tracking (marker-based or depth-sensor aided) align holograms with patient anatomy to submillimetre accuracy, enabling precise tool guidance and reduced reliance on fluoroscopy. Lightweight AR hardware, featuring hand-tracking and voice control, preserves surgeon ergonomics and minimizes distractions. Cloud and on-premises inference options balance latency and computational power to enable real-time assistance. Significant industry investment and agile startups have driven integration with PACS, navigation systems, and multi-user XR sessions, enhancing preoperative rehearsal and team…

June 27, 2025
Methodology of VR/MR/AR and AI Project Estimation

Estimation of IT projects based on VR, XR, MR, or AI requires both a deep technical understanding of advanced technologies and the ability to predict future market tendencies, potential risks, and opportunities. In this document, we aim to thoroughly examine estimation methodologies that allow for the most accurate prediction of project results in such innovative fields as VR/MR/AR and AI by describing unique approaches and strategies developed by Qualium Systems. We strive to cover existing estimation techniques used at our company and delve into the strategies and approaches that ensure high efficiency and accuracy of the estimation process. While focusing on different estimation types, we analyze the choice of methods and alternative approaches available. Due attention is paid to risk assessment being the key element of a successful IT project implementation, especially in such innovative fields as VR/MR/AR and AI. Moreover, the last chapter covers the demo of a project of ours, the Chemistry education app. We will show how the given approaches practically affect the final project estimation. Read

June 27, 2025
What Are Spatial Anchors and Why They Matter

Breaking Down Spatial Anchors in AR/MR Augmented Reality (AR) and Mixed Reality (MR) depend on accurate understanding of the physical environment to create realistic experiences, and they hit this target with the concept of spatial anchors. These anchors act like markers, either geometric or based on features, that help virtual objects stay in the same spot in the real world — even when users move around. Sounds simple, but the way spatial anchors are implemented varies a lot depending on the platform; for example, Apple’s ARKit, Google’s ARCore, and Microsoft’s Azure Spatial Anchors (ASA) all approach them differently. If you want to know how these anchors are used in practical scenarios or what challenges developers often face when working with them, this article dives into these insights too. What Are Spatial Anchors and Why They Matter A spatial anchor is like a marker in the real world, tied to a specific point or group of features. Once you create one, it allows for some important capabilities: Persistence. Virtual objects stay exactly where you placed them in the real-world, even if you close and restart the app. Multi-user synchronization. Multiple devices can share the same anchor, so everyone sees virtual objects aligned to the same physical space. Cross-session continuity. You can leave a space and come back later, and all the virtual elements will still be in the right place. In AR/MR, your device builds a point cloud or feature map by using the camera and built-in sensors like the IMU (inertial measurement unit). Spatial anchors are then tied to those features, and without them, virtual objects can drift or float around as you move, shattering the sense of immersion. Technical Mechanics of Spatial Anchors At a high level, creating and using spatial anchors involves a series of steps: Feature Detection & Mapping To start, the device needs to understand its surroundings: it scans the environment to identify stable visual features (e.g., corners, edges). Over time, these features are triangulated, forming a sparse map or mesh of the space. This feature map is what the system relies on to anchor virtual objects. Anchor Creation Next, anchors are placed at specific 3D locations in the environment in two possible ways: Hit-testing. The system casts a virtual ray from a camera to a user-tapped point, then drops an anchor on the detected surface. Manual placement. Sometimes, developers need precise control, so they manually specify the exact location of an anchor using known coordinates, like ensuring it perfectly fits on the floor or another predefined plane. Persistence & Serialization Anchors aren’t temporary — they can persist, and here’s how systems make that possible: Locally stored anchors. Frameworks save the anchor’s data, like feature descriptors and transforms, in a package called a “world map” or “anchor payload”. Cloud-based anchors. Cloud services like Azure Spatial Anchors (ASA) upload this anchor data to a remote server to let the same anchor be accessed across multiple devices. Synchronization & Restoration When you’re reopening the app or accessing the anchor on a different device, the system uses the saved data to restore the anchor’s location. It compares stored feature descriptors to what the camera sees in real time, and if there’s a good enough match, the system confidently snaps the anchor into position, and your virtual content shows up right where it’s supposed to. However, using spatial anchors isn’t perfect, like using any other technology, and there are some tricky issues to figure out: Low latency. Matching saved data to real-time visuals has to be quick; otherwise, the user experience feels clunky. Robustness in feature-scarce environments. Blank walls or textureless areas don’t give the system much to work with and make tracking tougher. Scale drift. Little errors in the system’s tracking add up over time to big discrepancies. When everything falls into place and the challenges are handled well, spatial anchors make augmented and virtual reality experiences feel seamless and truly real. ARKit’s Spatial Anchors (Apple) Apple’s ARKit, rolled out with iOS 11, brought powerful features to developers working on AR apps, and one of them is spatial anchoring, which allows virtual objects to stay fixed in the real world as if they belong there. To do this, ARKit provides two main APIs that developers rely on to achieve anchor-based persistence. ARAnchor & ARPlaneAnchor The simplest kind of anchor in ARKit is the ARAnchor, which represents a single 3D point in the real-world environment and acts as a kind of “pin” in space that ARKit can track. Building on this, ARPlaneAnchor identifies flat surfaces like tables, floors, and walls, allowing developers to tie virtual objects to these surfaces. ARWorldMap ARWorldMap makes ARKit robust for persistence and acts as a snapshot of the environment being tracked by ARKit. It captures the current session, including all detected anchors and their surrounding feature points, into a compact file. There are a few constraints developers need to keep in mind: World maps are iOS-only, which means they cannot be shared directly with Android. There must be enough overlapping features between the saved environment and the current physical space, and textured structures are especially valuable for this, as they help ARKit identify key points for alignment. Large world maps, especially those with many anchors or detailed environments, can be slow to serialize and deserialize, causing higher application latency when loading or saving. ARKit anchors are ideal for single-user persistence, but sharing AR experiences across multiple devices poses additional issues, and developers often employ custom server logic (uploading ARWorldMap data to a backend), enabling users to download and use the same map. However, this approach comes with caveats: it requires extra development work and doesn’t offer native support for sharing across platforms like iOS and Android. ARCore’s Spatial Anchors (Google) Google’s ARCore is a solid toolkit for building AR apps, and one of its best features is how it handles spatial anchors: Anchors & Hit-Testing ARCore offers two ways to create anchors. You can use Session.createAnchor(Pose) if you already know the anchor’s position, or…



Let's discuss your ideas

Contact us