The highly customized platform focused on the sale of used audiovisual equipment in Norway and nearby countries: audio, lighting equipment and the stage itself. With the maximization of unique options for partners, it offers the ability to sell and buy all the stuff safely and confidentially.


The Challenge

The client hired our team for building a custom marketplace specialized in used audiovisual equipment. The idea was to divide users into different groups of sellers and buyers with different product positions in order to improve their experience on the platform. People on both sides of the trade deal should have seen only positions accurately selected for them. The other important feature was to provide an ability to work on the platform together as a team with a shared interface and different roles.


The Solution

We developed a few types of sellers’ and buyers’ accounts for the marketplace. Both of them have one in common — the ability to create individual or company profile. Company profile allows users from one company to work within a common interface according to the roles assigned by the company account administrator.
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SELLERSSellers create items and provide a wide description for them. The platform is self-learning, so if there is no desired value in the list of categories, users can add their own. Sellers can choose the currency and the platform will automatically convert prices.
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BUYERS There are two account types — regular and broker accounts. Broker account has a certain privileges: only broker can see and order expensive items. The advantage of the regular account is an ability not only to buy, but also to sell stuff. Brokers can make a search request instead of simple site search.
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ADMIN Platform administrator has a control over the whole process — approve new companies and users, approve seller’s items, descriptions, and new categories, send invites and manually respond to brokers’ search requests. They also have the ability to send customized newsletters with updates on specific sets of items.
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First we created a sitemap of the platform to see the big picture and set up priorities. Then we built wireframes to get the whole interface architecture. This allowed us to make to perform an early usability testing. At the very end, when UX part was ready, we moved to visualization part. We received stakeholders’ feedback for each phase and made changes accordingly.

The Result

We developed the whole platform from scratch and prepared the release 1.0 version in 6 months. The stage equipment marketplace is highly customized, has many unique user-roles and built-in features. We provided admin with the required functionality to give him full control over the process of creating accounts and making deals. This makes the process safe and confidential for all users of the platform.


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