How Augmented Reality is Changing the Advertisement Realm
How Augmented Reality is Changing the Advertisement Realm

Augmented reality has developed to become a crucial tool in many industries and business sectors. Once a technology that was developed to enhance gaming experiences, augmented reality is now providing breakthroughs in many other fields of life. AR provides a more realistic and relatable point of view for education, healthcare, and professions such as architecture and engineering. AR now has a newly found application in the business world, and many business enterprises are adopting it for marketing and advertisement purposes.

Augmented reality makes advertisement interactive and it allows clients to gain a first-hand experience before making a purchase. It is an innovative way for businesses to showcase their products and services while helping customers understand them more clearly. AR has changed advertisement in more than one way, however, which is why it is finding use in many businesses and industries.

Factors Which AR Can Target In Clients

Emotional Connection

AR will enable marketers to give a level of emotional connection to inanimate objects. Fashion stores can implement AR which allows users to virtually fit clothes, coupled with a virtual assistant who will give positive feedback to the client. Other factors can be implemented as well to create a virtual space that caters to the user’s needs such as inquiry and additional information on products.

User Experience

What AR can influence the most in advertising is the creation of a fun environment which will boost user experience and subsequently invoke interest in potential customers. AR can be used to make dull, static e-commerce websites more interactive, enable easier navigation of stores without physical presence, provide customers with more details on items by simply pointing a camera towards them, among other capabilities. These features can highly boost user experience and give customers a comfortable environment to shop for items.

AR is among the main Qualium Systems expertise. We already developed an application with AR component for advertising purposes. Bobblehead is the app designed to entertain hockey team fans. It creates a short video with a body of a team player and a disproportionately large head of a fan,  swinging on the body.

Generally speaking, the main options for the use of augmented reality in advertising are:

  1. Virtual Store Visits

Traditional brick and mortar systems are becoming less appealing as time goes by. People are either too busy to shop, or they enjoy the comfort of e-commerce which allows them to shop from home in a few clicks. Traditional stores, however, do not necessarily need to be wiped out. The businesses which run them can implement AR in a fun and interactive way which help users learn more about their products. Allowing users to fit merchandise such as hats, jewelry, and clothing items can be a significant way of helping them decide what they need so they can simply show up and pick them, or even order from the store.

  1. 3D Advertising

Neon lights, giant billboards, rotating signs; it is evident that 2D advertising has been stretched to its limits. As customers become more and more difficult to convince, businesses must always be on the move to come up with fresh ways of advertising and winning clients over. 3D advertising offers this possibility. Enabled by AR, 3D adverts will have clients feeling like a part of the ad, the experience will be more tangible and even relatable. This was evident from the 2014 Pepsi bus shelter ad which featured pedestrians interacting with an AR screen at a bus shelter. Businesses can pick up on such ideas and find innovative ways of generating advertisements in 3D.

AR/VR Apps

  1. E-commerce Enhancement

When IKEA released “IKEA Catalogue” – a mobile application that lets you virtually fit furniture in your living space – in 2013, they did not realize that would be among the smartest marketing decisions they had ever made. The company was soon recognized as one of the most innovative companies of 2013 by hundreds of blogs and magazines. Sales shot up and their customer base was on the rise. Soon enough, companies like Lego and Converse caught up with the trend, and AR was officially a part of E-commerce. The ability to interact with products virtually showed to be a powerful marketing tool. It comes as no surprise, however, seeing as one of the biggest issues in e-commerce was the uncertainty of whether or not a product would look as good as it did on the application. Size also mattered a whole lot, especially with clothing items and furniture. Implementing AR into e-commerce helps users to select items more accurately by being able to set it against their home environment.

  1. Storefront Enhancements

Just like 2D billboards, storefronts are considered a traditional way of advertising. Businesses can always enhance their storefronts, however. Through the addition of interactive 3D elements, storefronts can be made more lively, which would help in attracting clients over into the stores. By utilizing mobile applications and smart windows, businesses can come up with smart ways of showcasing their products to users and generate a genuine interest in potential clients.

  1. Social Media Marketing Enhancement

Snapchat and Instagram have risen up the social media ranks thanks to the implementation of AR for social purposes. The use of filters and other live animation options can also provide businesses with an ideal way of enhancing their social media look and feel. Addition of interactive features will help to keep users engaged and interested in their product or service, therefore helping them to maintain your consumer base. Features such as simulated guides, pointers and alerts, pop up screens with additional information among others can be used to further enhance user experience and provide convenience for users.

While AR is still in the early stages of implementation in the advertisement world, there is great potential for it to grow and become an essential factor for growing businesses and customer growth. By making smart AR decisions, companies can enhance their marketing skills to provide customers with a means of acquiring information quickly as well as a lively shopping experience. It can also provide businesses with a better means of collecting metadata from their shoppers so that they can enhance their experience by customizing AR to fit their personality and interests. These steps will go a long way in growing and maintaining a company’s customer base and guaranteeing a steady business growth overall.

Latest Articles

February 29, 2024
Everything you’d like to know about visionOS development

If you’re venturing into the realm of developing applications for Apple Vision Pro, it’s crucial to equip yourself with the right knowledge. In this article, we unravel the key aspects you need to know about the visionOS operating system, the secrets of programming for Apple Vision Pro, and the essential tools required for app development. visionOS: The Heart of Apple Vision Pro The foundation of the Vision Pro headset lies in the sophisticated visionOS operating system. Tailored for spatial computing, visionOS seamlessly merges the digital and physical worlds to create captivating experiences. Drawing from Apple’s established operating systems, visionOS introduces a real-time subsystem dedicated to interactive visuals on Vision Pro. This three-dimensional interface liberates apps from conventional display constraints, responding dynamically to natural light. At launch, visionOS will support a variety of apps, including native Unity apps, Adobe’s Lightroom, Microsoft Office, medical software, and engineering apps. These applications will take advantage of the unique features offered by visionOS to deliver immersive and engaging user experiences. Programming Secrets for Apple Vision Pro Programming for Apple Vision Pro involves understanding the concept of spatial computing and the shared space where apps coexist. In this floating virtual reality, users can open windows, each appearing as planes in the virtual environment. These windows support both traditional 2D views and the integration of 3D content. Here are some programming “secrets” for Apple Vision Pro: All apps exist in 3D space, even if they are basic 2D apps ported from iOS. Consider the Field of View and opt for a landscape screen for user-friendly experiences. Prioritize user comfort and posture by placing content at an optimal distance. Older UIKit apps can be recompiled for VisionOS, gaining some 3D presence features. Be mindful of users’ physical surroundings to ensure a seamless and comfortable experience. Tools for Apple Vision Pro Development To initiate the development of applications for Vision Pro, you’ll need a Mac computer running macOS Monterey or a newer version. Additionally, you’ll require the latest release of Xcode and the Vision Pro developer kit. The development process entails downloading the visionOS SDK and employing familiar tools such as SwiftUI, RealityKit, ARKit, Unity, Reality Composer Pro, and Xcode, which are also utilized for constructing applications on other Apple operating systems. While it’s feasible to adapt your existing apps for Vision Pro using the visionOS SDK, be prepared for some adjustments in code to accommodate platform differences. Most macOS and iOS apps seamlessly integrate with Vision Pro, preserving their appearance while presenting content within the user’s surroundings as a distinct window. Now, let’s delve into the essentials for assembling your own Apple Vision Pro development kit: SwiftUI: Ideal for creating immersive experiences by overlaying 3D models onto the real world. Xcode: Apple’s integrated development environment, vital for app development and testing. RealityKit: Exclusively designed for Vision Pro, enabling the creation of lifelike, interactive 3D content. ARKit: Apple’s augmented reality framework for overlaying digital content onto the real world. Unity: A powerful tool for visually stunning games and Vision Pro app development. Unity is currently actively developing its SDK to interface with Apple Vision Pro. What’s the catch? Few people know that to develop on Unity, you need not just any Mac, but a Mac with an “M” processor on board! Here are a few more words about supported versions: Unity 2022 LTS (2022.3.191 or newer): Apple Silicon version only. Xcode 15.2: Note that beta versions of Xcode are a no-go. VisionOS 1.0.3 (21N333) SDK: Beta versions are not supported. Unity editor: Apple Silicon Mac and the Apple Silicon macOS build are in; the Intel version is out. Pay attention to these restrictions during your development journey! Apple Vision Pro SDK: Empowering Developers The visionOS Software Development Kit (SDK) is now available, empowering developers to create groundbreaking app experiences for Vision Pro. With tools like Reality Composer Pro, developers can preview and prepare 3D models, animations, and sounds for stunning visuals on Vision Pro. The SDK ensures built-in support for accessibility features, making spatial computing and visionOS apps inclusive and accessible to all users. As Apple continues to lead the way in spatial computing, developers hold the key to unlocking the full potential of the Vision Pro headset. By understanding the intricacies of visionOS, programming secrets, essential development tools, and the application process for the developer kit, you can position yourself at the forefront of this revolutionary technological landscape.

January 30, 2024
Touching Art: How Haptic Gloves Empower to “See” the World of Art

In the realm of art, visual experiences have long been the primary medium of expression, creating a challenge for those with visual impairments. However, a groundbreaking fusion of haptic technology and VR/AR is reshaping the narrative. Explore the innovative synergy between haptic technology and VR/AR and how this collaboration is not only allowing the blind to “see” art but also feel it in ways previously unimaginable. Artful Touch – Haptic Technology’s Role in Art Appreciation Haptic technology introduces a tactile dimension to art appreciation by translating visual elements into touch sensations. Equipped with sensors and precision, haptic gloves enable users to feel textures, contours, and shapes of artworks. This groundbreaking technology facilitates a profound understanding of art through touch, providing a bridge to the visual arts that was once thought impossible for the blind to cross. VR/AR technologies extend this tactile experience into virtual realms, guiding users through art galleries with spatial precision. Virtual environments created by VR/AR technologies enable users to explore and “touch” artworks as if they were physically present. The combination of haptic feedback and immersive VR/AR experiences not only provides a new means of navigating art spaces but also fosters a sense of independence, making art accessible to all. Prague Gallery Unveils a Touchful Virtual Reality Experience The Prague’s National Gallery has taken a revolutionary step towards inclusivity in art with its groundbreaking exhibition, “Touching Masterpieces.” Developed with support of Leontinka Foundation, a charity dedicated to children with visual impairments, this exhibit redefines the boundaries of art appreciation. Visitors to the exhibition, especially those who are blind or visually impaired, are invited to embark on a sensory journey through iconic sculptural masterpieces. Among them are the enigmatic bust of Nefertiti, the timeless Venus de Milo sculpture, and the immortal David by Michelangelo. What sets this exhibition apart is the integration of cutting-edge technology – haptic gloves. These gloves, dubbed “avatar VR gloves,” have been meticulously customized for the project. Using multi-frequency technology, they create a virtual experience where a user’s hand can touch a 3D object in a virtual world, providing tactile feedback in the form of vibrations. The key innovation lies in the gloves’ ability to stimulate different types of skin cells’ tactile responses, ensuring that users, particularly the blind, receive the most accurate perception of the 3D virtual objects on display. As visitors explore the exhibit, they can virtually “touch” and feel the intricate details of these masterpieces, transcending the limitations of traditional art appreciation. Future Possibilities and Evolving Technologies As technology advances, the future holds even more possibilities for inclusive art experiences. The ongoing collaboration between haptic technology and VR/AR promises further refinements and enhancements. Future iterations may introduce features such as simulating colors through haptic feedback or incorporating multisensory elements, providing an even more immersive and enriching experience for blind art enthusiasts. The collaboration between haptic technology and VR/AR is ushering in a new era of art perception, where touch and virtual exploration converge to create a truly inclusive artistic experience. By enabling the blind to “see” and feel art, these technologies break down barriers, redefine traditional boundaries, and illuminate the world of creativity for everyone, regardless of visual abilities. In this marriage of innovation and accessibility, art becomes a shared experience that transcends limitations and empowers individuals to explore the beauty of the visual arts in ways never thought possible.

January 11, 2024
Revolutionising Manufacturing: The Symbiosis of Industry 4.0 and VR/AR Integration

Just envision a manufacturing environment where every employee can execute tasks, acquire new skills, and thoroughly explore intricate mechanisms without any risk to their health. What if someone makes a mistake? No problem—simply retry, akin to playing a computer game. How is this possible? In the swiftly evolving realm of technology, the convergence of Industry 4.0 and the VR/AR stack is demonstrating its transformative impact! Understanding Industry 4.0 Industry 4.0 represents a profound shift in the manufacturing landscape, driven by the integration of cutting-edge technologies. It embraces the principles of connectivity, automation, and data exchange to create intelligent systems capable of real-time decision-making. Key components include IoT, which interconnects physical devices, AI, enabling machines to learn and adapt, and data analytics for processing vast amounts of information. In the Industry 4.0 framework, machines communicate seamlessly with each other, forming a networked ecosystem that optimizes processes, reduces waste, and enhances overall efficiency. Enhancing Human-Machine Interaction The incorporation of VR and AR into Industry 4.0 significantly amplifies human-machine interaction. VR immerses users in a computer-generated environment, allowing them to engage with machinery and systems in a simulated but realistic space. AR overlays digital information onto the physical world, providing real-time insights and enhancing the operator’s understanding of the operational environment. These technologies empower workers to control and monitor machinery intuitively, reducing the learning curve and enabling more efficient and safer operations. By fostering a symbiotic relationship between humans and machines, Industry 4.0 with VR/AR integration drives productivity and innovation. Read also: Remote Inspection and Control App Realizing Smart Factories and Processes Smart factories, a cornerstone of Industry 4.0, leverage VR and AR technologies to visualize and optimize manufacturing processes. VR simulations offer a dynamic, 3D representation of the production line, allowing operators to monitor every aspect in real-time. AR, on the other hand, superimposes relevant data onto physical objects, aiding in quality control and process optimization. With the ability to detect anomalies promptly, these technologies contribute to predictive maintenance, reducing downtime and ensuring continuous operation. The result is a more agile and responsive manufacturing ecosystem that adapts to changing demands and maximizes resource utilization. Training and Skill Development In the Industry 4.0 era, workforce skills need to align with the demands of a highly automated and interconnected environment. VR and AR play a pivotal role in this paradigm shift by offering immersive training solutions. Virtual simulations replicate real-world scenarios, enabling workers to practice tasks without the risks associated with live operations. This hands-on, risk-free training accelerates the learning curve, enhances problem-solving skills, and instills confidence in workers. Additionally, VR/AR training can be customized to address specific industry challenges, ensuring that the workforce is equipped to handle diverse and evolving scenarios, contributing to a more versatile and adaptable workforce. The fusion of Industry 4.0 and the VR/AR stack not only revolutionizes manufacturing and industry processes but also reshapes the nature of work and skills required. As we navigate the complexities of the fourth industrial revolution, this symbiotic relationship empowers industries to achieve new levels of efficiency, innovation, and competitiveness. The immersive experiences provided by VR and AR, coupled with the intelligent systems of Industry 4.0, pave the way for a future where human potential is augmented by technology, creating a dynamic and responsive industrial landscape. The transformative impact of this integration extends far beyond the shop floor, influencing the very fabric of how we approach production, training, and problem-solving in the digital age.



Let's discuss your ideas

Contact us