Digital technologies are actively provided in tourism, since it affects a company’s efficiency in the highly competitive market. And today, augmented reality is the one of the new tools to gain success in the tourism industry. The advantages and possibilities provided by AR, as well as the growing number of gadgets supporting augmented reality, are among the key factors. According to Statista, in 2022, the number of mobile AR users worldwide will hit 1.1 billion.
Another favorable factor that helps to implement AR in tourism is the industry revival after the damaging COVID-19 pandemic consequences. In 2020, the number of tourists worldwide dropped significantly — only 409.5 million, compared to almost 1.5 billion tourists in 2018. But their number slightly increased last year — 446 million tourists worldwide.
Augmented Reality As Part of Smart Tourism
According to the European Union definition, smart tourism is an opportunity to provide touristic services using informational and communication technologies.
Augmented reality can contribute to the success of those touristic centers, which plan to attract new travelers with digital technologies. And this trend had been introduced before the COVID-19 pandemic started. For example, in South Korean city Pyeongchang, they implemented a 5G network during the Winter Olympics in 2018. With this technology, tourists could do 4K video streaming and watch VR/MR content and 360 videos.
How Augmented Reality is Used In Tourism
Imagine, you decided to travel to a distant country, with an unknown language and culture to you. Usually, traveling could take a lot of effort and nerves. But, with augmented reality, your vacation can become more interesting.
Find Your Train With AR
You start your journey at a train station, and you look for your train number on the arrival and departure board. In this case, augmented reality can help you get additional information about your route — just point your gadget camera on the board. This mobile app is already designed for the Zurich train station in Switzerland in 2019. In his article, Tim Schoch describes the experience of using the app. According to him, this system does not apply tracking beacons on every station, but uses image recognition system instead:
”This solution is way more robust and could potentially be rolled out everywhere with a reasonable effort (although they currently stick to their test market in Zurich). From the recognized image they then extract the platform number. With that number and the approximate position of the phone they can then grab the live public transport data for the exact platform on that particular train station (or tram or bus stop). And finally that data gets displayed in Augmented Reality on my device using I don’t know how many sensors to place that virtual pane below a physical object”.
Gamified AR Hotel Vacation
When you settle in a hotel with augmented reality service, you can get more comfortable and interesting vacation experience. Using AR, the hotel administration can provide an exciting holiday with the help of virtual quests. You can pass through them if you can’t do any outdoor activities because of bad weather, poor health due to acclimatization, etc.
This year, Moxy hotel from Marriott network, launched the AR experience “Moxy Universe, Play Beyond”, where every client can participate and win some prizes. Before the check-in, a client scans a QR code, enters the program, and customizes their own avatar, that can be seen in a smartphone camera. Then, a player comes through different challenges and explores a hotel building at the same time. The main audience of the AR experience is Gen Z youth. According to Newzoo, 17% of zoomers spend their leisure time gaming. Meanwhile, only 14% of millennials play games while resting.
“Moxy Universe, Play Beyond” will be active till 31 December this year in Asian Pacific region hotels (China, Japan, Australia, South Korea etc).
With AR Maps You Won’t Get Lost
The last thing you want during walking streets with multiple tourist attractions is to get lost in a foreign city and spend hours looking for the way back to the hotel. For these cases, IT specialists developed AR online maps that superimpose digital signs on a physical world. Just like Google Maps AR, for example.
In her article, Amanda Zantal-Wiener described the main advantage of the augmented reality map: “The technology itself is a smaller-scale version of the “perfect world” navigation scenario above. Once the user taps a “Start AR” option within Maps, the traditional static map view is replaced by the camera’s live capture of her real-world surroundings. Using a combination of GPS/location data and Street View images collected by Google, the app is able to visually recognize where you are, and overlay an animated AR display of step-by-step directions in real time.”
And if you’re also interested in historical places located on a certain street, you can try an AR program like Florence Travel Guide. It’s an AR app which allows tourists to see information about certain historical places on a gadget screen.
Translate With Augmented Reality
Do you want to know, what do foreign inscriptions mean? But you didn’t have enough time to learn the language of the country you came to? Google designed Google Translate AR App that translates texts from different foreign languages from literally any surfaces, whether it’s a shop sign, a label on a bottle of a sauce or soda drink, etc.
Did you already get some language knowledge, but still not sure about your speaking skills? And still you can’t understand what a foreign person is saying to you? This year, Google presented an AR glasses prototype that translates foreign live speech. In the video demonstration, you can see how the glasses can translate Spanish, Mandarin, and American Gesture Language to English.
“What we’re working on is technology that enables us to break down language barriers. Taking years of research and Google Translate and bringing that to glasses”, said Eddie Chung, director of product management in Google. “I’m actually looking straight into your eyes, and it seems like you’re looking right at me. Making access to information just instant and intuitive. By doing that, technology fades into the background, and we’re more connected with the people and the things around us.”
Learn More About Historical Places With AR
Augmented reality can also become a great new tool to demonstrate famous paintings, museum exhibits, etc.
One of the bright examples of using AR in presenting art and historical exhibits is Latvian National Museum of Art exhibition. The main feature of the exhibition is QR codes hanging on the walls. When you scan them through a gadget camera, you can see digital copies of famous paintings, including “Girl With A Pearl Earring” by Johannes Vermeer.
With AR, an ordinary visit to a museum can turn into an exciting digital experience. Using a gadget screen or smart glasses, a tourist can see an ancient place the way it was hundreds or thousands of years ago. AR Tour in Pompeii is another example of this kind of exhibition. During the excursion, visitors can see a digital reconstruction of what the city looked like before Mount Vesuvius eruption in 79 A.D using the smart-glasses.
See Your Order In A Table With AR Menu
After a busy day with excursions and tourist strolls, you are likely to want a delicious meal and taste exotic dishes. When you read restaurant menus, you could find some titles of dishes you’ve never seen before and don’t know whether you should order them. With augmented reality technology, you can visualize a chosen dish and see how it would look on your plate.
With an augmented reality menu, a restaurant client can not only see the title, ingredients, and photo of a dish but look at the exact digital copy of it on a plate. WebAR company Onirix, in cooperation with the Italian restaurant network La Tagliatella, designed an AR menu. To see a chosen dish in augmented reality mode, you should scan the QR code of a certain meal on a site of La Tagliatella or Onirix.
Moreover, some restaurants also apply augmented reality to entertain clients who wait for their orders. For example, the augmented reality projection Le Petit Chef, created by Skull Mapping, released AR projection on different surfaces, like building walls, paving stones, tables, etc. In general, the company made the whole sketch series, in which a little chef tries to cook rice pudding, lobster, dessert, etc.
Augmented reality is gradually becoming a convenient tool for tourist journeys and hotel vacation improvement. With AR, a tourist can easily find the desired location, see a historical location the way it looked hundreds or thousands of years ago, and also turn hotel rest into an extraordinary experience.
Dental education is a demanding discipline, requiring students to develop precise manual dexterity, particularly in preclinical restorative dentistry. In the past, students have been trained using conventional phantom heads or mannequins, offering a simulated but less tactile experience for practising procedures. However recent advancements in haptic feedback technology have transformed preclinical dental education, providing a more immersive and tactile training experience! The Importance of Haptic Feedback in Dental Education In dental education, the development of psychomotor skills is paramount. Dental students must hone their manual dexterity to perform procedures with precision and efficiency. Traditionally, students have trained on phantom heads, but these models lack the realistic tactile sensations experienced during real clinical procedures. Furthermore, the use of plastic teeth in these training models not only fails to replicate the natural variability of real teeth but also raises environmental concerns due to plastic waste. Obtaining natural human teeth for training purposes is also challenging due to ethical constraints. Haptic feedback technology has emerged as a game-changer in dental education. Haptic devices, such as Simodont, provide realistic tactile force feedback, allowing students to practice procedures on virtual patients. This technology offers several advantages: Realistic Sensations: Haptic technology simulates the resistance and pressure experienced in real clinical settings, enhancing students’ motor skills, hand-eye coordination, and dexterity. Safe and Controlled Environment: Haptic-based training allows students to practice dental operations indefinitely in a safe and controlled environment without the risk of harming a living patient. Personalized Feedback: The technology can provide personalized feedback to students, helping them identify areas where they may be applying too much or too little pressure and deviations from the proper trajectory. Limitations of Conventional Phantom Head Training Despite the advantages of traditional phantom head training, it has several limitations: Lack of Realistic Tactile Sensations: Phantom heads do not provide the tactile feedback experienced in real clinical settings, which can hinder students’ skill development. Environmental Concerns: The use of plastic teeth in phantom heads leads to plastic waste, contributing to environmental issues. Limited Reproducibility: Real patient procedures are not repeatable for practice, limiting students’ exposure to various clinical scenarios. Read also: Empowering Doctors And Patients: How Augmented Reality Transforms Healthcare How VR and AR Address These Limitations Haptic feedback devices, when integrated with VR and AR technologies, offer solutions to the limitations of traditional training methods: Realistic Tactile Sensations: VR and AR technologies create immersive virtual environments that replicate real clinical scenarios, enhancing the realism of training. Personalized Learning: These technologies allow for personalized feedback and performance evaluation, enabling students to identify and correct errors in real-time. Unlimited Reproducibility: VR and AR enable students to practice procedures repeatedly in diverse and realistic scenarios, ultimately improving their clinical competence. The integration of haptic feedback technology in dental education, especially when combined with VR and AR, has revolutionized preclinical training for dental students. It addresses the limitations of traditional training methods by providing realistic tactile sensations, personalized learning, and unlimited reproducibility!
Navigating the intricate maze of technological progress and human engagement reveals a constantly shifting terrain. Haptic devices stand out as the vanguard in this revolution, and WEART is undoubtedly leading the charge. In this expanded discourse, we at Qualium Systems, specialists in custom IT engineering, explore the engineering marvels and the expansive business applications of WEART’s pioneering haptic technology. The Technical Ecosystem: A Deeper Dive Hardware Innovation: More than Just Touch WEART’s devices go beyond mere simulation to recreate tactile sensations intricately. The wearables make use of cutting-edge actuators and sensors to offer a wide spectrum of tactile experiences, from the velvety softness of a petal to the ruggedness of a rock. 1. Actuators: Employing both mechanical and electronic components, actuators deliver precise tactile feedback. They play a crucial role in mimicking various textures, thermal cues and forces, pushing the boundaries of what users can ‘feel’ digitally. 2. Sensors: These aren’t your everyday touch sensors. WEART’s sensors can detect minute changes in pressure and movement, making the haptic interface responsive and incredibly realistic. Software Engineering: Facilitating Haptic Integration Qualium Systems takes pride in offering SDKs compatible with both Unity and Unreal Engine, making the integration of WEART’s groundbreaking haptic features easier than ever. 1. Unity & Unreal Engine SDKs: These engines are favored by developers for their ease of use and flexibility. Our SDKs are tailored for these platforms, offering rapid prototyping and high-fidelity rendering capabilities. 2. Custom APIs: Our SDKs come with a range of APIs that allow you to fine-tune the haptic experience to align with specific use-cases or requirements. 3. Data Analytics: The SDKs also include telemetry functions that capture key metrics. Businesses can assess user engagement in real-time, modifying experiences for better interaction. Expanded Case Study: The Transformational Power of Haptic Technology in VR Chemistry Lessons A Paradigm Shift in Science Education Our VR Chemistry Lessons App is a landmark example of how WEART’s haptic technology can revolutionize education. Typically, the teaching of chemistry has relied heavily on theoretical knowledge, supplemented occasionally by lab experiments. The WEART-enabled VR Chemistry App changes this equation dramatically. 1. Molecular Vibration: For the first time, students can tangibly feel the vibrations and movements of molecules, providing an entirely new dimension to understanding kinetic energy. 2. Chemical Reactions: Imagine the educational impact of feeling the heat dissipate in an exothermic reaction or the sudden cold in an endothermic process. It’s not just theory; it’s practically hands-on learning. 3. Substance Interaction: Different elements and compounds come with unique textures and properties. Our app lets students ‘touch’ these materials virtually, further enriching their understanding. The Birth of Dynamic Learning Environments The integration of WEART’s technology moves education from a unidimensional, rote-learning model to a multi-sensory, experience-driven paradigm. This shift is monumental in helping students better retain and apply complex scientific concepts. Business Implications: Why This Matters to You Economic Efficiency: Beyond Cost Savings Integrating WEART’s haptic devices significantly reduces the overheads associated with conventional training methods. Virtual reality setups eliminate the need for physical resources and spaces, making training efficient and cost-effective. Customer Experience: A New Frontier Introducing a tactile component to your services enhances the overall user experience. Whether it’s a virtual showroom or an online educational platform, the added layer of tactile interaction can make your services unforgettable. Competitive Strategy: The First-Mover Advantage In a market that is continually evolving, early adoption of new technologies like WEART’s haptic devices can give you a significant edge. It’s not just a matter of staying current; it’s about leading the charge in the new age of digital interaction. Final Remarks: The Road Ahead The amalgamation of WEART’s groundbreaking haptic technology with Qualium Systems’ expertise in software development is a game-changer. Whether you’re an innovator in the technical sphere or a forward-thinking business owner, the era of multi-sensory computing has arrived. The scope of what this technology can achieve is only limited by our imagination. At Qualium Systems, we’re excited to be your partners in this exhilarating journey into the future.
Today, modern technologies provide incredible opportunities in numerous areas, including the hotel business. This technology creates a deep connection between the guest and the hotel, overturning the usual idea of hospitality. Virtual reality allows you to surprise guests with immersive unique experiences that are not only exciting but also facilitate the activities of the establishments themselves. In this article, we’ll look at how virtual reality revolutionizes the hospitality industry and helps to deliver unparalleled guest experiences. Exploring Diverse Dimensions of VR in Hospitality There are several main areas where virtual reality is most often used in the hotel industry, including virtual tours, staff training, and VR entertainment. Enhancing Guest Experiences through VR VR hotel tours are one of the most popular directions where virtual reality is typically when dealing with hospitality. Before checking in, guests can take a trial visit to the property in VR to assess the hotel environment. This technique will help to better understand where exactly they want to stay, in which room, and whether this hotel meets the requirements. “One of the reasons why VR marketing has taken on a viral tone, arises from the fact, that guests will be provided with a hands-on point of view when making an important booking decision. Using such technology clearly illustrates that the property in question is keeping abreast of the latest digital trends. Today, VR tours can be easily placed on an online platform, through the rise of cost-effective software packages,” according to Keystone Hospitality Property Development. For example, the Atlantis Dubai Virtual Tour shows future customers what the hotel looks like, starting with the exterior and ending with the appearance of the hotel rooms. The experience was filmed in the 360o format. Thriving Frontier of VR Entertainment in Hotels Once your guests have checked into their hotel rooms, they should receive high-quality entertainment offered by the hotel chain itself. These can be virtual reality rooms for guests to spend their free time. For example, the Polish spa resort Czarny Potok also has a virtual reality room where visitors can play various games in VR headsets. In addition, virtual reality can be used as a preview of real entertainment available. Before your guest tries, for example, sightseeing, they can get a preview of a tourist destination they could go to. Consider a VR tour of the ancient city of Petra in Jordan. Read also: Virtual Tours of National Parks. Discovering Nature’s Beauty through AR and VR Navigating Future of Hotel Reservations through VR Another area of virtual reality that is developing in the hotel industry is VR booking. Similar to virtual sightseeing, a user can see the chosen vacation spot for themselves, though the range of possibilities of VR booking is wider. So, a VR headset user sees a digital globe of the Earth in front of them and decides on the point where they want to go. Next, they interact with a 3D model of the plane, which clearly shows the seats that can be reserved. Moreover, there is an opportunity to rent a car and choose the price of this rental. With virtual booking, users can select a payment method by scanning and adding a digital credit card. Virtual booking from Amadeus IT Group provides such options to users with VR glasses. VR’s Role in Transforming Hotel Staff Training In the hotel industry, virtual reality is used not only to serve customers but also to improve customer service. Virtual reality training, which fully reproduces the real work environment in digital reality, is an effective tool to improve the efficiency of hotel staff. For example, the Best Western Hotels chain recorded a 71% decrease in the number of customer complaints after the introduction of VR training. Virtual training is already used by the famous Hilton network. In this training, employees use VR headsets to immerse themselves in the digital space that reproduces the hotel.There, they perform various tasks typical for the hotel staff: cleaning the room, preparing a cart with lunch, and checking in guests. The integration of virtual reality marks a revolutionary step towards improving the guest experience and redefining the hospitality industry. With the introduction of virtual reality in hotels, guests are no longer limited by physical boundaries. Virtual tours of hotels and attractions allow them to go on exciting journeys and explore these places without leaving their homes. Once a decision is made, users can completely organize their own trip through VR booking in a gamified form. Virtual reality in the hospitality industry has also paved the way for more comfortable and faster service with the help of VR training for hotel staff. The combination of technology and hospitality has created a new dimension of travel planning where potential guests can virtually walk through hotel rooms, imagine their stay, and make informed decisions. Image: Freepik